Skip to Content

Project X

The Classicist: Celebrating the Best of the Season

Filed under: Apparel, Journeys, Spirits, Timepieces, Wheels, Shoes, Books, Men's Style, The Classicist


As we head inexorably into winter here on the East Coast, it's time for The Classicist to take a look back, raise a glass and celebrate the best of the season. Perhaps you're looking for a last-minute gift for the holidays or just want to treat yourself once the dust settles. Here's our rundown of seasonal favorites, some we've mentioned before and others appearing for the first time. See the gallery for full pix:

1. Barbour Dunelm jacket: A slimmed down version of the classic foul weather parka style jacket in signature waxed cotton with an attached hood, utility pockets and a two way zip under a studded-front storm flap, from the classic British outerwear company. Founded in 1894 and holders of the Royal Warrant, they've opened a new chapter in classic sporting style with updated designs.

2. LINCS by David Chu cardigan: From Chu's new collection of clothing for the "gentleman adventurer", a weighty cashmere cardigan in a heathery loden weave with a leather buckle at the collar and suede trim under the placket. The epitome of Chu's classic and rugged yet elegant ethos.

3. Ralph Lauren tartan duffel: Part of Lauren's luxe new Holiday Collection, rooted in the spirit of 1930's Sun Valley, the famous Idaho ski resort frequented by socialites and celebrities. Tartan plaid wool with saddle leather trim embodies wintry sophistication.

4. Wolverine Gentry Upland boots: From the 125-year-old company's new vintage-inspired 1000 Mile Collection, finished in rough full-grain leather with loden Pendleton wool inserts and lug soles. Equally at home in the field or on the town.

5. Caesar Guerini Apex shotgun: The rich heritage of fine Italian shotgun makers meets British lines and classic style in the Apex field and sporting models, blending beauty - Oiled Turkish Circassian walnut stock and intricate engraving - with performance and lasting value.


Cigar Review: Graycliff "Project X"

Filed under: Cigars

The latest cigar from Graycliff is so new it doesn't even have a name. For now, it's called "Project X," though a name is in the works. When this cigar comes to market, it will be nothing short of mind-blowing.

Several sizes and shapes are available, but I was drawn immediately to the largest available (I tend to prefer bigger cigars), which is rolled with a shag foot. Sure, I was attracted to the unusual appearance, though I was skeptical about how it would burn – the shag just didn't seem likely to lead to an even burn. Needless to say, I was absolutely wrong. In fact, few cigars have burned as evenly as the Project X. The frayed ends all turned to ash at the same pace, and by the time the shag was exhausted the rest of the cigar moved upward almost in a perfect circle.

The Project X is medium-bodied and incredibly smooth throughout, though the flavor does lose a little momentum in the middle (they are more pronounced up front). The cigar regains the strength of flavor toward the end – without becoming harsh or acidic.

Doubtless, the Graycliff is an upscale cigar brand, and I don't expect the Project X to be inexpensive. The impressive construction is upstaged only by the style points this cigar wins. If you're looking for a conversation piece, burn some shag.

[Photo via @brianhewitt]

Disclosure: Graycliff provided me with the cigars for this review.

The Classicist: Daniel Craig's Custom Rolex by Project X Designs

Filed under: Timepieces, Celebrity Shopping, The Classicist


Project X Designs, a new London-based Rolex customizer, has already won some high-profile fans including James Bond himself - Daniel Craig. Project X, which also produces its own Limited Edition Rolex designs in small runs, began with a custom Submariner and Daytona a few months ago which have nearly all sold out. Two new Daytona models have just been released. Founder Daniel Bourn, 37, also launched the London Watch Company in 2003 which specializes in building collections of vintage "investment grade" Rolexes for private clients. Bourn is actually a former investment banker who developed an "obsessive compulsion" for collecting rare, modern and vintage luxury watches and decided to change careers.

Bourn launched Project X Designs (PXD), which has offices in Hanover Square, London W1, out of a desire to "provide a service to clients who appreciate the history and allure of original manufacturers' brand name – guaranteeing maximum performance with minimal maintenance – but who seek the individuality that contemporary high volume production does not offer." It's an aesthetic that appeals to celebs like Kanye West - The Classicist reported on his blacked-out Rolex earlier this year - and Craig, a diehard Rolex enthusiast as we noted last year, who owns PXD's custom Submariner.

PXD offers two distinct services via its website: the first, a bespoke service which, like a bespoke suit, tailors a new luxury wristwatch with unique features to the clients' own personal specification. For example, a leading Formula One Racing Team have commissioned a special Daytona - carrying the company logo on the reverse together with the details of the race victory - for each of its Grand Prix winning drivers. Ex Bond actor Roger Moore also has a bespoke watch in development from PXD. The second element of PXD is the introduction of collectible limited edition (runs of 24) customized Rolex watches inspired by the retro styling of the classic Rolex models from the past.



The bespoke customization service offered by Project X Designs is the 'backbone' of the site whereby watches can be tailored to suit the clients' demands. At present there are 18 Rolex models to choose from and 19 options ranging from different straps to DLC (Diamond Like Carbon) blacked-out watch cases at £1,650. Clients may choose as many of the bespoke options as they wish - more options are in development and will be added to the site in the future. The super-cool DLC Daytona pictured above from the new series is priced at £10,750 or about $17,500.


Join Luxist on Facebook!

Featured Galleries

Langham Yangtze Shanghai
Robb Report Limited Edition Series
205 West 57th Street
Robinson Inlay Guitar
Scenes From The BNP Paribas Open 2009 at Indian Wells
The lavish world of Larry Ellison
The Fashion Statement, Trends 2009
The Tavern on the Green
The Silver Fund