is a cool and funky independent Spanish watch makers who will soon release their long anticipated Oceana diver's watch in a limited edition of just 80 pieces. The watch will be highly customizable, with over 2,300 possible combinations. One can choose from many types of parts and features, including straps, dials, hands, crystal materiel, bezel, and of course case metal. While the limited edition of just 80 may seem low, Pita's statement of "2009 limited edition" might mean that more of the desirable watches will be made in the future. The watches will be available in various styles of steel, gold, and even in platinum. Prices start at about 3,200 euros, and top out at around 17,000 euros for the 950 platinum case version. This is an incredible deal for a platinum watch that usually go for before $50,000 and way up. I cannot definitively say that this is the cheapest platinum watch out there, but is is one of the lowest prices - and as part of an incredible overall timepiece.
Many innovations went into the Pita Oceana's design. Notable is the crownless design and water resistance to 5000 meters. The case is 43mm wide and 18mm thick. The watch movement is based on a heavily modified ETA 2671 automatic, while the overall watch has two patents in the design. The small star-shaped seconds hand is also a "chromatic depth meter." Something about the colors changing as you dive deeper. A very cool looking watch that is totally unique from a couple of master watch makers in Barcelona. Check out the online Ocean customization options here
Ariel Adams publishes the luxury watch review