PinkGold

Idalia Launch

Idalia is a new website for the true jewelry connoisseur.

The Black Diamond Snake Ring (right) features black and contrasting white diamonds: 1 pear shaped diamond, carat total weight 0.38; 77 round black diamonds, carat total weight 2.01; and 17 round brilliant white diamonds, carat total weight 0.38; all set in 18k gold for $3,350.00.

Because the brand name is young and there is no showroom to support, their stunning pieces cost a fraction of what they would from other designers. I had the privilege of viewing the collection in person and was inspired by the variety, elegance, and exceptional quality.

Idalia diamonds are the best of the best - for example, the Double Diamond Square Set Eternity Necklace features diamonds with a total carat weight of 19.04, color grade F-G, and clarity grade VVS set in 18k white gold.

People are becoming more comfortable doing their shopping online, but to spend thousands on jewelry you've never seen in person might feel like quite a risk. From what I saw today, Idalia is one site that won't let you down. See the gallery below for a closer look at one of the most exciting new jewelry lines of 2008!

Gallery: Idalia Show in New York City