OrganicCotton

Emma Watson Designs Ethical Fashion Collection

Filed under: Apparel, Green, Celebrity Design

Actress Emma Watson may model for Burberry but she also has been doing a bit of designing too. The Harry Potter star has created a line of fair trade clothing for People Tree, an ethical fashion company. The People Tree, Love Emma line includes jackets, t-shirts, accessories and more for both men and women. The items are fair trade and use organic cotton. People Tree works with 50 fair trade groups in 15 countries and all clothes are dyed using safe and natural dyes. Products are available online and in a variety of stockists around London.

[via Vogue UK]

Tags: celebrity fashion, CelebrityFashion, emma watson, EmmaWatson, fair trade, fair trade fashion, FairTrade, FairTradeFashion, organic cotton, OrganicCotton, people tree, PeopleTree

PACT Luxury Makes You Feel Good

by Tom Johansmeyer (RSS feed) —

Filed under: Apparel, Charity

To save the environment is to save your ass, and a new underwear company is making both more comfortable. PACT, which launched last month, integrates organic materials and a low-impact manufacturing, shipping and shopping process to deliver comfort and style ... but not at the expense of the rainforests and ozone layer. Premium organic is poised to become the next iteration of conspicuous luxury (if it's not there already), and hiding a PACT product under your jeans could someday supplant a Patek-clad wrist.

Well, maybe that's wishful thinking from an ol' tree-hugger, but there is no doubt that the premium associated with environmentally friendly products is already beginning to carve out its own space in the world of luxury products.

Manufactured in Turkey – from the farming of organic cotton to finished product, all within a 100-mile radius – PACT underwear requires a lower level of carbon emissions to produce, and every link in the supply chain, the company says, is certified to exceed the highest environmental standards. Where no certification exists, PACT uses social expectations as its benchmark (and not the expectations of a guy who clubs seals for sport). Packaging for shipping bags is compostable and encloses another bag, made from cloth scraps and reusable.
The company eschews filler, plastic and big cardboard boxes.

"We looked at underwear through the lens of 360º design," says Jeff Denby, PACT Chief Creative Officer and Co-Founder. "Having fuseproject as an equity partner in PACT illuminates the fundamental importance of design to the PACT brand. Our collaboration is key to generating what we believe are the most innovative ideas at the intersection of business, design and sustainability."

Tags: conspicuous consumption, ConspicuousConsumption, environment, environmental, environmentalism, environmentallyfriendly, green, green clothing, GreenClothing, organic, organic clothing, organic cotton, OrganicClothing, OrganicCotton, organics, turkey, underwear