OrganicBeauty

Organic Beauty Yet to Catch On in U.S.

We know America is on a shopping starvation diet, but it seems organic beauty products have yet to catch on even in a good economy. Despite reports of 70% of consumers purchasing at least one non-organic beauty product over the past six months, only 5% admitted buying a beauty product labeled organic over the same period.

Despite the ubiquitous Go Green Now! messages around, just a tiny fraction of the population is doing so when it comes to makeup, haircare or other beauty products. Is America just not ready to embrace a movement that started out smelling like patchouli?

[via Makeup and Beauty Blog/The Cut]

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Tags: beauty products, BeautyProducts, cosmetics, green, organic beauty, OrganicBeauty, patchouli