According to the architect, the idea was to give this new boutique a residential feel by combining hand picked art, antiques and other objects with a refined store decor. The fashion house has also commissioned original artwork by french artist, Jean-Michel Othoniel, to be displayed. The art of shopping is to be a subtle experience at this unique salon where customers enter the apartment-like space, can sit on sofas and have individual items brought to them as opposed to jostling elbows with other shoppers while browsing the merchandise. It is to be a different, more elegant, experience for the customer. Peter Marino is quoted "The result is comfort, quiet elegance, timelessness. The chic of Chanel."
Karl Lagerfeld has also designed exclusive products only to be sold in the Shanghai location to celebrate the stores opening. These include a classic quilted flap handbag with an inside signature "Shanghai Karl Lagerfeld", sling-back heels with a metallic CC logo, various items of clothing including a tweed jacket and skirt with gold trim.
The boutique has an excellent location in the newly opened The Peninsula hotel. The latest addition to the luxury travel market the Art Deco styled hotel has a terrific location on the Bund, the waterfront promenade in Shanghai.