NET-A-PORTER.com

The Ultimate Shoe-Lovers Gift: A New Designer Pair Every Month for a Year

Filed under: Shoes

Net-a-porter has come up with the ultimate gift package for shoe-loving fashionistas this Christmas: a $10,000 shoe subscription that provides a new pair of designer shoes, of your choice, every month for a year. And that's not all: to help make the choosing easier and ensure you love every single pair the package also includes one-one-one expert fashion advice (including an initial consultation and a direct line), sneak previews of upcoming designs, the ability to pre-reserve your favorite styles, and express shipping for satisfyingly fast delivery. It's the ultimate "of the month club," the perfect way to give her exactly what she wants without worrying about picking out the wrong thing, and a guaranteed hit under the Christmas tree.

Via nzherald.co.uk

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Tags: holiday gifts, Net-a-Porter, net-a-porter.com, shoes

Net-A-Porter To Launch Men's Shopping Site

by Deidre Woollard (RSS feed) —

Filed under: Apparel, Men's Style

Do men like to shop online for clothes as much as women do? Following in the footsteps of sites like Gilt Man, website Net-a-Porter has announced it will be launching a menswear site in January. Mr. Porter will include collections from the spring/summer 2011 shows and will feature brands such as Burberry, Ralph Lauren, Yves Saint Laurent and Dunhill. Like Net-A-Porter it will have an editorial component offering style coverage.

The founder Natalie Massenet, shown at right, was a former fashion editor at Tatler. She sold her share of the company to luxury conglomerate Richemont this year. She is still the chairwoman of Net-a-Porter and believes that she has a built-in audience for Mr. Porter, the men in the lives of Net-A-Porter customers. Men shop online at least as much as women do and some studies indicate that while women browse and may then purchase in stores, men do more immediate buying.

Tags: mens shopping, MensHealth, Mr Porter, Net-a-Porter, net-a-porter.com, online shopping, shopping

Richemont One Step Closer To Group Brands Enjoying Online Sales

by Ariel Adams (RSS feed) —

Filed under: Jewelry, Timepieces / Watches

I recall discussions with people in the luxury industry just months ago complaining about how the Internet will never replace the "in store" luxury buying experience. Claims of "we will never sell online" were uttered with regularity. While this was the mantra of many, the undeniable marketing power of the Internet is becoming more and more clear to luxury brand executives who can no longer ignore the allure of online sales (or the failures of in-store sales). When it comes down to it, price is not the only reason people buy online, it is convenience and sheer product availability. You can love a product and want to buy it, though you won't if you can't get it in your town. The Internet remedies all that. Plus, most luxury buyers go online to discover and research brands, so isn't it logical that they will want to purchase there as well?

All this seems pretty clear to the Richemont Group who recently announced the acquisition of NET-A-PORTER.com, an online luxury item retailer. I believe that the deal which involves the acquisition of a controlling volume of share is not 100% complete, but will more than likely lead to Richemont Group owning a controlling interesting in the NET-A-PORTER limited, the controlling company behind the site. NET-A-PORTER.com is UK run, and has been enjoying a healthy level of online luxury sales since its inception is 2000. While it has a silly-for-luxury name, the site clearly understands what it takes to sell luxury items online. The Richemont Groups owns a number of watch and jewelry brands, including IWC, Cartier, Panerai, Jaeger-LeCoultre, and more. At this time NET-A-PORTER.com does not sell watches.

I predict that Richemont was interested in NET-A-PORTER not only because of the site's success (and profits), but also to learn about successful practices for selling luxury goods online. The careful company has been planning an increase in online marketing for its brands, and at least online sales for some of them (e.g. Cartier). I personally predict that most of the Richemont Group brands will be "officially" available for sale online in the future - and that Richemont themselves will be the entity selling the good as opposed to the traditional network of third-party authorized dealers.

Ariel Adams publishes the luxury watch review site aBlogtoRead.com.

Tags: jewelry, NET-A-PORTER.com, online sales, Richemont Group, watch

Chloe Cyndi Tote, Handbag Of The Day

by Tracy Chait (RSS feed) —

Filed under: Handbags

Chloe is debuting a chic tote for fall crafted from "alligator-stamped" (that sounds humane, doesn't it?) calfskin leather. The Cyndi bag above is in a subtle yet chic slate grey that makes fall just one time of year to enjoy carrying it. (The bag is also available in black patent.) As far as pricey totes go, it's hard for me to get enthused about much in this handbag-saturated age we're living in (I'm still carrying the original L.L. Bean boat and tote -- my grandmother would be proud), but this bag does strike me as versatile and classic, a kind of sleeper it-bag you could carry for more than a few seasons. Oversized at 15 x 13 x 7.5 inches with a 6.5 inch handle drop, this tote is currently available exclusively at Net-a-Porter for $2,200.

Tags: chloe, chloe cyndi, ChloeCyndi, handbags, ll bean, LlBean, net a porter, net-a-porter, net-a-porter.com, NetAPorter, tote bag, ToteBag

Net-A-Porter's 'Emergency Wardrobe' Service

by Rigel Celeste (RSS feed) —

Filed under: Apparel, Services

There's nothing worse than being on vacation and either accidentally ruining an outfit or realizing your forgot your favorite black dress at home. So what to do? No worries, Net-A-Porter to the rescue! They've teamed up with High Road House London, Babington House Somerset and Soho House New York to provide "emergency wardrobe service," which means that guests can browse Net-A-Porter's online collection of designer clothes, shoes, handbags, and accessories and receive same-day delivery of their purchases. So as of next week (when the service starts) no more worries if you spill spaghetti sauce that white blouse you meant to layer with everything all vacation -- you can order a new one and have it time for dinner!

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Tags: emergency wardrobe, emergency wardrobe service, EmergencyWardrobe, EmergencyWardrobeService, net-a-porter, net-a-porter.com, netaporter, netaporter.com, wardrobe