Luxury spirits company William Grant and Sons will have a large presence at the event showcasing their Milagro, Hendrick's Gin, Sailor Jerry, Glenfiddich and Balvenie brands. Milagro tequila and Hendrick's will both have a 35' x 35' activation area which will include a tent, bar and lounge areas. Stoli, Sailor Jerry, Glenfiddich and Balvenie will share a 4-sided pavilion where they will sample refreshing summer cocktails and many Scotch variants.
The weekend's festivities include a grand tasting from 6pm to 11pm on Friday night with a special mixology demo at 10pm. On Saturday the Grand Tasting runs from 5 – 10pm with a 5- 7pm: Grand Cru Tasting featuring high-end variants of Balvenie, Glenfiddich and others. On Sunday there is a chefs and champagne brunch in the morning with another grand tasting from12 – 5pm including a 3:30 pm demo of Milagro's Freshest Margarita. Tickets are available for individual events or an all-event pass can be picked up at the door for $335.