Mido

Mido Multifort Bicolor Watch

I don't know about you, but I love me a nice two-tone steel and gold watch. Brands like Rolex really made this look popular - but your average two-tone Rolex Submariner will cost you a very pretty penny. For that reason I am happy to see brands like Mido get on the two-tone band wagon. I've always liked the "new" Multifort watch design that debuted a few years ago. Now the sporty watch gets a bit of a "office desk" rework, with a 'bicolor' bracelet and case.

The gold elements on the bracelet links and bezel (as well as the crown and dial) are done in a pink gold toned PVD. This should be relatively wear resistant and will feature a nice high gloss finish. The case itself is 42mm wide in steel, and has a sapphire crystal. The dial of the watch has black hands and hour markers with the face being done in a Geneva stripes-like polish. The black is actually a dark SuperLumiNova luminant. Inside the watch is a Swiss ETA 2836-2 automatic with the time, day, and date. All this comes in at under $1,000. Look for it soon.

Ariel Adams publishes the luxury watch reviews site aBlogtoRead.com.

Tags: bicolor, gold, mido, multifort, two-tone, watch

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Mido Multifort PVD Special Edition Chronograph Watch

by Ariel Adams (RSS feed) —

Filed under: Timepieces / Watches

How special is the Mido Multifort PVD Special Edition Chronograph? Pretty special. It looks really cool for the price. I've been a fan of the "new" Multifort (dumb name for about 50 years or more now) watch (in both three-hand and chronograph models), but this black with orange marker and hands edition is pretty cool. The orange is mostly all lume, and the design of the hour markers is very attractive. The watch has a satisfying combination of sportiness, utility, and cool avant garde style. At a price under $2,000 for a Swiss watch - that isn't too bad!

The case is 44mm wide in a PVD black coated steel case with a sapphire crystal (double AR coated). Water resistance is 100 meters and it comes on a comfy rubber strap. You can also get the watch is a more simple non-black, non orange version (but it wouldn't be as "Special"). The dial also features the look of Geneva stripes (cote de Geneve) that is a decoration usually reserved for movements. Speaking of which, the Mide Multifort Chronograph has a Swiss ETA Valjoux 7750 automatic chronograph movement - pretty straight forward. Pretty cool and worth a look with a price of about $1,700 - $1,850.

Ariel Adams publishes the luxury watch reviews site aBlogtoRead.com.

Tags: Black, Chronograph, Mido, Multifort, Orange, watch

Mido Ocean Star Captain IV Watch

by Ariel Adams (RSS feed) —

Filed under: Timepieces / Watches

Here is another good sub $1000 watch from a reputable Swiss brand. This is the newest Mido Ocean Star, the Ocean Star Captain IV watch. In a 42.5mm wide steel case, it makes for a solid diver style timepiece for those who love blue. The dial is textured a bit like water, and the hands and hour indicators are easy to read. Blue is used further in the bezel, and a dash of red is used for the seconds hand. The case is water resistant to 200 meters, and has a sapphire crystal - which makes it a solid sports watch.

Inside the case is a Swiss ETA 2836-2 automatic movement with a day/date complication. The watch is available on a metal bracelet or rubber strap. Prices start at $880, which is actually surprisingly good. Brands are pushing prices down a bit trying to enhance the desirability of entry level luxury brands. Several years ago all brands wanted to increase their level of luxury and prices, but that just didn't work. Mido, and other Swatch Group brands thankfully have more watches like this that are handsome without too handsome prices. Look for the new Ocean Star Captain IV soon.

Ariel Adams publishes the luxury watch reviews site aBlogtoRead.com.

Tags: captain, IV, mido, ocean star, watch

Mido AD1 "All Dial 1" Watch

by Ariel Adams (RSS feed) —

Filed under: Timepieces / Watches

I was stressing myself out wondering why this watch was called the "All Dial 1," until I realize that in all likelihood, there is no meaning to the name. Ha! You foiled me again Switzerland. What fun life would be if Swiss watch names actually meant something half the time. Perhaps I am wrong? Mido, want to help me out a bit here? Inspired by Mido's watches from the past the AD1 offers some modern areas of interest, with traditional (for Mido), hands, and to an extent the case. What is modern? Well the dial (a bit) and just the way the entire design comes together. In fact, I would venture to say that this design is extremely polarizing. I can see plenty of people checking it out and concluding that it is less than pretty.

The case, which I believe is tapered a bit like a Louis Vuitton Tambour, is just over 38mm wide (medium at best), and steel with a rose gold PVD coating. Case is 100m water resistant and has a sapphire crystal. Inside the watch is a Swiss ETA 2836 automatic movement with a day/date complication. Price for the watch isn't too bad at $950. Let's see who bites.

Ariel Adams publishes the luxury watch reviews site aBlogtoRead.com.

Tags: 1, ad1, all dial, mido, watch

Mido Commander 50th Anniversary Watch Collection

by Ariel Adams (RSS feed) —

Filed under: Timepieces / Watches

I believe Mido Commander watches are quite rare in America. My experience has told me that the line is most popular in European and Asian markets - not 100% sure why that is. The watches are quite nice, and since 1959 have represented what I believe is an interesting interpretation on a watch that has elements of the Rolex Datejust (mostly due to the hands and hour markers as well as the overall attitude of the timepiece).

The Commander design has changed little since it was introduced in the 1950s. There have been a few styles, but each is easily recognizable as a Mido Commander. For its 50th anniversary, the Commander line introduces a few gold limited edition pieces or 50 or 500 pieces depending on the edition. The watches feature a solid case with no removable caseback, and a domed Hesalite crystal (for retro purposes I am sure). Inside is an automatic ETA movement (Mido is part of the Swatch Group which also owns ETA) with a day and date complication as well as being Chronometer certified. Go for the ultra retro thin tapered gold bracelet for the throw-back look, but each model is a handsome watch piece that is decidedly "different" without causing people to raise their eyebrows.

Via WatchLuxus.

Ariel Adams publishes the luxury watch review site aBlogtoRead.com.

Tags: 50, 50th, 50th anniversary, 50thAnniversary, commander, limited edition, LimitedEdition, mido, timepiece, watch