This will mean that in addition to Schumacher going to events with Audemars Piguet, and the two possibly doing charitable work together, Audemars Piguet will likely release a series of limited edition Michael Schumacher limited edition timepieces. It is also often the case that for the term of the sponsorship, Schumacher will only wear Audemars Piguet timepieces.
Audemars Piguet has been working with famous race car drivers for years. Michael Schumacher is likely one of the most high profile (or the most high profile) drivers that the brand has worked with until now. Look for "signs" of their partnership to come out soon - a new watch the celebrate the relationship might be announced as early as next month at SIHH in Geneva.
Ariel Adams publishes the luxury watch reviews site aBlogtoRead.com.