Meridiist

TAG Heuer Presents Limited-Edition Meridiist Automobili Lamborghini

Filed under: Gadgets, Luxury Cars & Autos

Vertu has been hard at work cornering the niche automotive-inspired luxury phone market, but they're not going to have it all to themselves. Because TAG Heuer, creators of the Meridiist mobile, have strong ties running deep in the automotive industry that have included collaborations with Mercedes-Benz, Porsche and McLaren to name just a few. And have now teamed up with Lamborghini for an even more exclusive edition of the Meridiist.

The TAG Heuer Meridiist Automobili Lamborghini boasts a chassis made of stainless steel, coated in black titanium carbide and packed with all the bells and whistles you could expect. It'll only be made in a limited edition of 1963 examples, honoring the year which the Italian sportscar-maker started business, available exclusively from Lamborghini and TAG Heuer retailers.

Gallery: TAG Heuer Meridiist Automobili Lamborghini

Tags: Automobili Lamborghini, AutomobiliLamborghini, heuer, Meridiist, tag, tag heuer, TAG Heuer Meridiist, TAG Heuer Meridiist Lamborghini, TagHeuer, TagHeuerMeridiist, TagHeuerMeridiistLamborghini

Tag Heuer Meridiist Mobile Phone, Now With Diamonds

by Ariel Adams (RSS feed) —

Filed under: Gadgets, Timepieces / Watches

It was only a matter of time before the famed Tag Heuer Meridiist phone got a diamond make over. It is an official diamond make over too, not one of those aftermarket jobs. I am as much a fan of luxury as the next luxe lover, but what is the deal with diamonds on phones? As though a $5,000 - $8,000 phone was not enough given that it will go technologically extinct in a few years? Your future paper weight needs diamond decoration as well? Plus, nothing say's "ergonomics" quite like the jagged edges of fine cut stones against your palms and the side of your face. The Meridiist Diamant phones will likely go for between about $10,000 and $30,000.

The new phones will be known as the Meridiist Diamant collection and will come in two styles with 208 diamonds or the "imperial regalia of mobile phones" with 1232 diamonds. Tag Heuer says that the Meridiist Diamant phones will be marketed toward women, which makes sense. While very expensive, the base line of Meridiist phones is really quire cool - at leat on the outside from a construction and materials standpoint. It should be cool however to have a phone with a massive sapphire crystal as the screen. I do feel that if you are willing to make the investment, you'll be happy with the phone, at least until you want to get another phone.

Remember what I said about the phone being obsolete in a few years due to the rapid progression of mobile phone hardware and software? Well get this: Tag Heuer places the Meridiist Diamant phone in a wooden jewelry presentation box "in which to preserve and store your investment for future generations." Really? As an antique for a time capsule maybe? A mechanical watch will still be useful for "future generations, but a digital mobile phone? Imagine giving your mini cellular tower suitcase phone from the mid 1980s to a 16 year old today and gauge how "awesome" they think it will be. That is the idea.

Ariel Adams publishes the popular watch review site aBlogtoRead.com.

Gallery: Tag Heuer Meridiist phone diamonds

Tags: meridiist, mobile, phone, tag heuer, TagHeuer

Tag Heuer Meridiist Mobile Phone's New Website

by Ariel Adams (RSS feed) —

Filed under: Gadgets, Timepieces / Watches

Announced a while back, the Tag Heuer Meridiist mobile phone is one step closer to reality for those few people willing to lay down the dough for one - with the launch of it's new interactive website: www.tagheuer.com/meridiist. The new site shows the luxury Meridiist mobile phones in their full glory. In a world where watch makers try to convince certain stubborn members of the public that wrist watches make better time tellers than mobile phones, some compies like Tag Heuer are adopting an "if you can't beat em, join 'em" mentality.

The concept of a luxury mobile phone is spurious to some - but for others, even the limited technological shelf life of these masterful creations is too much to resist. The Meridiist will be constructed with the same quality as watches and with many of the same materials including sapphire crystal screens, high quality steel cases, and crocodile or rubber covers on parts of the watch. The watch is available also in PVD covered titanium, and in a variety of color choices. The phone itself is an unlocked 3G GSM worldphone with a basic (non-smart phone) operating system. Still, it is said to have Internet connectivity, basic office productivity functions, and Bluetooth.

The phone features two screens. The upper one (on the top of the phone) being an OLED screen that is meant to show the time, or for the stopwatch feature. Available with the Meridiist is a matching Tag Heuer Bluetooth headset. Tag Heuer is proud of the "mechanical" shutter on the camera that is pretty basic at 2MP. Overall it is a sweetly made case for just a decent phone. It will remain looking like a sweetly made phone, even after it is technologically obsolete. Prices vary and I imagine will be about $4,000 - $6,000. Look for them in select high end watch stores.

Ariel Adams publishes the watch review site aBlogtoRead.com.

Tags: cel, meridiist, mobile, phone, tag heuer, TagHeuer