If I had the means I could easily wear nothing but Loro Piana
for the rest of my life. They make the most comfortable, classic, stylish and subtly luxurious clothes I've ever had the pleasure of putting on. World-famous for their cashmere, the 200-year-old Italian company, which began as a textile merchant
, has also branched out into other areas (including accessories and women's clothing) in more recent years with equal success.
Loro Piana's motto has it that true luxury is "knowing, not showing," i.e. dressing for yourself, not to impress others. It's "an inner satisfaction that comes from an aesthetic, intellectual, tactile pleasure, stemming from tradition, research and genuine quality." What could be better than that?
Their latest innovation is called Baby Cashmere®
. To make this fabric the company first had to spend several years convincing Mongolian and Chinese breeders to comb the fine underfleece of the Hyrcus goat kid when it is 3-12 months old. Each combing yields no more than 30 grams of the rare, precious and incredibly soft fibre. Baby Cashmere crops up in Loro Piana's luxe Fall/Winter 2008 collection, which is about to hit stores
; as usual we want it all.
We love the knitted stretch cashmere Davenport jacket pictured here, which like a lot of their designs calls to mind a cross between Cary Grant
and Steve McQueen
. And also like many of their best designs it captures that ineffable quality of effortless elegance the Italians call sprezzatura
. This is the kind of thing you wear for a drive to your villa on Lake Como in your Maserati Gran Turismo
. Even better, merely putting on this jacket for a trip to the liquor store can make you feel
like you're driving to your villa in a Maserati, which is the real test of its worth (The jacket retails for $3,995).