MclarenShoes

McLaren Hits the Ground Running with New Footwear Collection

McLaren spends all their energy chasing Ferrari around the race track. And as often as not, they catch them. But the British racing team is going after Ferrari off the track too, with new sportscars coming out to follow the departing SLR to take the fight to Ferrari in the road car market where the Italian team has been king for decades. In the meantime, Ferrari has come to dominate another area as well, with a vast empire of licensed merchandise on the market. So its arch-nemesis will fight it on that ground too, and to that end has launched its latest footwear collection.

Bearing construction and design inspired by its Formula One cars, McLaren shoes boast hi-tech materials and fashion-forward lines evocative of the technology-driven image which McLaren projects. Realized by Spanish licensee FasionVentures 21, the collection includes both casual and more formal models, recently supplemented by the collection's latest Spring/Summer 2009 line which you can see in the gallery below. Prices start around $200, available from McLaren's online shop and various retailers worldwide.

Gallery: McLaren footwear Spring/Summer 2009