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Martha Stewart Partners With Crane & Co.
Filed under: Celebrity Design
This era of email and texting is a tough time for the stationery business but those who seek a more elegant form of communication have a big name on their side, Martha Stewart. The Berkshire Eagle reports that just one week after Crane & Co. announced layoffs in its stationery division, it has forged a partnership with Martha Stewart Omnimedia. The new Martha Stewart Stationery Weddings Collection will be released this spring. The line will be sold through Crane stationers, online and through select retailers. It's a bit of a return to her roots for Stewart who was once featured in a Crane stationery advertising campaign during her modeling career and also perhaps a sign that Stewart is looking to steer her brand back into a more refined direction.
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