Donald Trump has one, now Martha Stewart is supposedly working on a big glossy luxury magazine. Advertising Age reports that Martha Stewart Living Omnimedia may be working on a oversized luxury title. While the magazine industry in general remains in a state of change, heavy and huge luxury titles with big glossy ads remain attractive because they offer advertisers a way to find the luxury consumer. In these cases the income of each reader is more of a lure than how many readers the magazine attracts. It also gives the advertiser ample space to showcase their products in a magazine that is meant to be more for looking than for reading. Trump's title has a 12-inch-by-10-inch cover and it is rumored that Martha's luxury magazine would be an oversized title like W or Cigar Aficionado.Posts with tag MarthaStewart
Is Martha Stewart Working On A Luxury Magazine?
Donald Trump has one, now Martha Stewart is supposedly working on a big glossy luxury magazine. Advertising Age reports that Martha Stewart Living Omnimedia may be working on a oversized luxury title. While the magazine industry in general remains in a state of change, heavy and huge luxury titles with big glossy ads remain attractive because they offer advertisers a way to find the luxury consumer. In these cases the income of each reader is more of a lure than how many readers the magazine attracts. It also gives the advertiser ample space to showcase their products in a magazine that is meant to be more for looking than for reading. Trump's title has a 12-inch-by-10-inch cover and it is rumored that Martha's luxury magazine would be an oversized title like W or Cigar Aficionado.Martha Stewart Enters the Wine Business
Honestly I'm surprised it took her this long but Martha Stewart is finally getting into the wine business. Martha Stewart Living Omnimedia Inc. has announced a partnership with E.&J. Gallo Winery to create wines known as the "Martha Stewart Vintage." The first launch of 15,000 cases includes three wines: a 2006 Sonoma County Chardonnay, 2005 Sonoma County Cabernet Sauvingon and 2006 Sonoma County Merlot. The wines will be available in Atlanta, Boston, Charlotte, Denver, Phoenix and Portland starting in January and will sell for around $15.Martha Stewart's Farmhouse for Sale
Martha Stewart has put her colonial-style farmhouse estate, Turkey Hill Farm, in Westport, Connecticut on the market. The beautiful home is just over 3,100-sq. feet and is situated on 4 acres of beautifully landscaped grounds (would you expect anything less from Martha Stewart?). The property also features a large barn and a greenhouse. The 3-bedroom, 2-bath house was originally built in 1805. It was maintained in excellent condition and features central air, a full walk-out basement and a heated pool. The asking price is $8,995,000.
More pictures after the jump, though there are none from the interior of the house - surprising, given that Martha is an amazing decorator.
Martha Stewart To Invade Macy's
Martha Stewart seems to be gradually repositioning herself toward the masstige market. Sure, she's still got the
Kmart deal but now it has been announced that she will be designing
upscale merchandise for the Macy's and Bloomingdale's chains. The Martha Stewart Collection will be in stores
across the country starting in the fall of 2007 and like her Kmart line it will include home items like bed sheets,
dishes, cookware, holiday decorations and garden furniture. The new line isn't a direct competitor for the Kmart line
because it will be more expensive and aimed at a more affluent audience. Perfect for outfitting her new line of homes.
