MarkRonson

Gucci's New Shoe - Available Only by iPhone

Like this shoe? I hope you have an iPhone.

Mark Ronson collaborated with Gucci Creative Director Frida Giannini to design this exclusive beaut for the launch of the new Gucci iPhone App, as well as a new Gucci pop-up shop tour called GUCCI ICON-TEMPORARY.

If you haven't heard of pop-up shops, they're designer stores which exist for just a couple of weeks -- sort of like a trunk show, only it's way more involved, and there's way more money involved, as they open up a whole store. Big name designers have been opening these kinds of stores all over the world.

GUCCI ICON-TEMPORARY will open up to the public October 24 in NYC on Crosby Street and peddle sneakers for just two weeks. The store will then tour to Miami (December 1st), London (2010) and Tokyo (2010). If you're in the US, one model of the Gucci Ronson sneaker collection will be available only to iPhone and iTouch users who've downloaded the Gucci App (click here, it's free).

The Gucci App also features music playlists by Ronson and Giannini, as well as access to the Gucci Little Black Book, which has "best-of information for hotels, restaurants, bars and clubs in more than 20 major cities around the world. Also included in this section is a list of Giannini's own favorite spots around the world," and the Gucci Music Channel.

We love it when music and fashion collide.

"I spent many many years as an avid sneaker collector, so I wanted to make sure these Gucci shoes were truly special, both from an aesthetic point of view and a collectible one," says Ronson. "Frida and I also agreed it was important for there to be a unique musical element to the project, so I'm going to be collaborating with artists, making limited edition tracks for each store opening."

The Gucci Ronson sneakers will come with their own exclusive packaging and a 12" vinyl record with tracks selected by Mark Ronson himself. Visit the GUCCI ICON-TEMPORARY website for more information.

Tags: Frida Giannini, FridaGiannini, Gucci, iphone app, IphoneApp, Mark Ronson, MarkRonson, Shoes

Gucci To Open Sneaker Pop-Up Stores

by Deidre Woollard (RSS feed) —

Filed under: Shoes

DJ Mark Ronson is getting into his sister Charlotte's business, fashion design. Mark Ronson will be designing sneakers for Gucci's new pop-up stores, Gucci Icon-Temporary. The stores, devoted to sneakers, are expected to be around for just a couple of weeks. Stores will sell a collection of 18 sneaker styles and each store will feature one design by Mark Ronson. He told WWD that he is an avid sneaker collector and welcomed the chance to design his own. Those who buy Ronson's designs will also receive a 12" vinyl LP record featuring limited edition tracks. Sneakers in the stores will sell for $500 to $1,400. The first will appear in New York City on Crosby Street. Other locations will include London, Berlin, Paris, Hong Kong, Tokyo and the Art Basel Miami Beach event.

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Tags: Gucci, mark ronson, MarkRonson, sneakers