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Brad Pitt Cleans Up With Kiehl's

Filed under: Charity, Green

It's not quite Brad Pitt body wash but the architecture-loving dad has teamed up with Kiehl's on their new new Aloe Vera Biodegradable Liquid Body Cleanser. The product is the popular skincare brand's first item that is completely eco-friendly right down to the packaging and is certified by Cradle to Cradle. Pitt won't be appearing on the bottle or in the advertising but he did pen a hand-written note that will be on the bottle. All the profits benefit JPF Eco Systems, a charitable foundation created by Kiehl's and Brad to support global environmental initiatives. The project hopes to raise $1 million for charity with the first funds raised earmarked for Pitt's Make It Right foundation, which builds eco-friendly housing for those affected by Hurricane Katrina.

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