LuxuryMagazines

New York's Latest Luxury Magazine

Is right now the time for a new luxury magazine in New York? A Singapore-based company, CR Media thinks so. The Wall Street Journal's Wealth Report is a little more skeptical. "Prestige New York" is the newest version of an ad-heavy glossy luxury magazine that is popular in Asia.

CR Media has put together a list of 50,000 subscribers in the New York tristate area with a net worth of $10 million or more. Prestige says that their list, which was developed by Larkspur and finds people using public filings on stock transfers and other data is more "purely rich" than lists culled from addresses or zip codes.

The strategy sounds similar to the one employed by Worth magazine which promises that all their subscribers will have a net worth of at least $2 million. It seems like the reverse of traditional magazine strategy, instead of creating a great magazine and then getting subscribers, these new luxury magazines are creating the desired reader pool first and then creating a magazine to suit them.

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Luxury Magazine Hatched From Timepiece Mag

by Tom Barlow (RSS feed) —

Filed under: Jewelry, Timepieces / Watches

hr:, a magazine heretofore devoted to mechanical timepieces, is attempting to reinvent itself with a new focus on the broader category of luxury goods. The bi-monthly slick promises to deliver a readership that is 35-55, with an annual income above $650,000 and a net worth of $1 million plus, which makes sense if you've priced the cost of having your Rolex or Patek Phillipe cleaned lately.

The new focus will feature those lifestyle elements most likely to advertise heavily in the magazine; fashion, luxury cars, yachts, vacation spots and, of course, watches. As the public abandons the wearing of watches in deference to the time readout on their cell phones, the accoutrement increasing has become a jewelry choice, one acceptable within the conservative 'man code'.

Expect hr: to join the rank of quasi-catalogues of luxury gifts, somewhere between Harper's Bazaar and Condé Nast Travel, where the lines between articles and advertising is as faint as the blush on a model's cheek.

Tags: hr:, luxury magazines, LuxuryMagazines, magazine, mechanical watches, MechanicalWatches, timepiece magazines, TimepieceMagazines, watches