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LuxuryBrands

Portero Creates Private Sale Site

portero privateLuxury auction retailer Portero has created a new private sale site. Portero Private is currently in beta and is an invitation-only site similar to Ideeli or Gilt Groupe offering 24- to 72-hour sales with a limited inventory of luxury brands at special prices.

Like most of these private sale sites Portero Private is starting off small. a select group has already been invited and each member has three invitations. The first sale event,starts on Thursday and will sell Hermes scarves. The Examiner reports that future sales will include Temple St Clair, Montblanc, Chanel, Cartier and others.

Gucci Is The "Most Coveted" Luxury Brand


It's official, according to the latest Global Luxury Brands Survey the "most coveted luxury brand" in the world is Gucci -- 1 in 5 global customers said that if money was not an issue they would choose Gucci over every other luxury brand. The survey was done this past November and this marks Gucci's third year holding on to the top spot in what is a more challenging and competitive luxury market than ever before.

It's worth noting that this survey ranked Gucci as #1 globally, not regionally. Other brands ranked better in specific places, like Chanel was #1 in China and Christian Dior did the best in Russia.

Is Your Favorite Luxury Brand Unethical?

Filed under: Green


When you buy expensive luxury items are you helping to kill the planet? Depending on your favorite brands you just might be. In a recent study done for WWF it came to light that many luxury brands are making use of environmentally damaging materials and practices, and although some did worse than others none of them did very well. The study looked at the top ten luxury brands and found them all seriously lacking in some way. The solution? Some say getting this information out to the public (you can download the entire report for free here) and calling for celebrities to use their endorsement powers for the greater environmental good is the first step. What's your take?

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