LuxuryAuto

Generation Y's Hunger For Luxury Cars

Generation Y is commonly touted as the generation of entitlement and immediate gratification, and although some might argue it seems luxury car sales and statistics are backing up the "I want it now" trend of young people. BMW's M3, for example, is a car that starts at $54,000, and although that price tag would normally mean an older and wealthier demographic its most popular buyer is in their mid-20s. It seems the young people of today not only want high-end luxury cars but they're stretching themselves and scrimping in other places to have them. Brands across the board are noticing the trend, which in today's economy is a little surprising (and scary!).

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Tags: Generation Y, GenerationY, luxury auto, luxury automobile, luxury car, luxury cars, LuxuryAuto, LuxuryAutomobile, LuxuryCar, LuxuryCars, Y

Lamborghini Coming to a Store Near You?

by Rigel Celeste (RSS feed) —

Filed under: Luxury Cars & Autos

No (before you get too excited), there won't be a car dealership with a showroom full of gorgeous Lamborghini's available for window shopping on a Saturday afternoon. There just might be, however, a Lamborghini retail store selling brand items -- so you can have your own more affordable piece of the famous Italian name.

At this point it's just an idea in the works, as Lamborghini is looking for new ways to boost public awareness of its exclusive brand. Previously they've hooked up with Versace and Nokia for different promotions, and now are considering a chain of merchandise stores as part of a bigger plan for controlled growth. Don't look for a sudden flood of Lamborghini's in your neighborhood though, because the newest $170,000+ Gallardo Superleggera model has at least a 1 year waiting list -- and Lamborghini wants to keep it that way.

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Tags: auto, automobile, car, cars, Italian, Lamborghini, luxury auto, luxury automobile, LuxuryAuto, LuxuryAutomobile, retail, shopping, wheels