Luxury Institute

Conspicuous Leisure: A New Luxury Travel Trend?

Affluent Americans today consider leisure-oriented pursuits to be more valuable than luxury goods, services and experiences, says Chris Fair, president of Resonance Consultancy, a strategic marketing organization. This trend was also underscored in the latest Luxury Institute Wealth Report newsletter of 11/15/10.

While conspicuous consumption may be on the wane, new research by the Luxury Institute, conducted in cooperation with Resonance Consultancy, suggests that conspicuous leisure is on the rise. A two-year study of affluent U.S. households' lifestyles and aspirations conducted in 2008 and again in 2010 by the Luxury Institute reveals aspirations that are in sharp contrast with popular conceptions of wealthy attitudes. The corporate titles, Ivy League educations, cars, boats, jewelry, large homes, chauffeurs, private jets, furs, art collections and wine cellars often associated with wealth were nowhere to be found near the top of wealthy Americans' most desired list. In fact, the top four of the top 10 list of the most desirable luxury items and experiences in 2010 are:

•Taking exotic vacations
•Vacation home in the mountains or at the beach
•Extended time off work
•Freedom to work from home

Tags: Boundless Journeys, Conspicuous Lesiure, Demeure Club, Luxury Institute, Luxury Institute Wealth Newsletter, New luxury trends, Resonance Consultancy, Second Home Destinations, Ted Conferences, Virginia Postrel

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Luxury Trends for 2011: The Latest From The Luxury Institute

by Susan Kime (RSS feed) —

The Luxury Institute conducts independent research with wealthy consumers about their behaviors and attitudes on customer experience best practices. Their white papers on luxury trends and consumer attitude change emerge consistently throughout the year. The most recent was published on October 10, 2011, on emerging luxury trends for 2011..

The Institute states, " As the luxury industry enters the last quarter of 2010 and prepares for 2011, executives are grateful for what could have been a worse year considering the state of the world's economy. The truly global top-tier luxury brands are surging in China, while holding their own in the US, Japan, and Europe. Leading public companies have done much better than privately-owned brands by using their heritage, innovation, and resources to gain market share. Many family-owned European brands, rich with history but lacking innovation, have suffered and are desperately looking for capital. Overall, the industry has seen tepid growth; this trend is likely to continue for the next three years unless some unforeseen, and highly unlikely, positive event occurs and saves the global economy."

Tags: IPad, ipads, Jean-Noel Kapferer, luxury brand management, luxury brands and e-commerce, Luxury Institute, Luxury Institute 2011 Trends, Luxury Institute LCRMA Association, luxury trends, trends, trendspotting, Zappos

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The Fashion Statement: What is Luxury Now?

by Kristin Young (RSS feed) —

Filed under: Apparel, The Fashion Statement

As designers march their winter haute couture collections down runways in Paris this week, one has the feeling we're witnessing the end of an era. Only a handful of women in the world can afford this level of craftsmanship and, in the throws of the most diabolical recession we've ever seen, even they are pulling in their gilded belts. More's the pity.

As a result, this may be the last of Christian Lacroix. A few days ago, the designer showed a jaw-dropping collection every bit worthy of his couturier status. But his house is in such a financial mess, it needs a buyer to survive.

Lacroix is not alone, of course. Earlier this year, I asked a CEO of a high-end Italian fabric company how he was planning to celebrate the company's anniversary. "We'll barely be able to afford a birthday cake!" he joked.

Meanwhile, New York's famed specialty store Henri Bendel has stopped selling designer clothes altogether. Beginning this fall, the store will focus exclusively on selling smaller ticket items like jewelry, handbags, fragrance and gifts. It's a well-known fact that accessories sales are the bread-and-butter of retailers and fashion houses. Runway looks, especially haute couture, are more about creating publicity and brand image. But learning that H. Bendel will no longer be selling designer clothing is a little like discovering the coolest kid at school is into Dungeons & Dragons. It's just sad.

The luxury segment-particularly fashion and jewelry-has skirted trouble for years. In Deluxe: How Luxury Lost Its Luster out a few years ago, reporter Dana Thomas chronicled how the then $157 billion luxury goods industry eschewed exclusivity-a key characteristic of luxury-in order to rack up mass sales.

Still, few predicted the floor would drop out quite like this. "You can't justify premiums these days with the same old stuff," says Milton Pedreza, CEO of the Luxury Institute, noting luxury companies will be forced to reinvent themselves to stay relevant. "Many people feel like luxury has duped them into buying ubiquitous products. The main principles-great design, superior quality, heritage and service-need to be upped quite a bit."

Gallery: Paris Fashion Week Haute Couture

Tags: Christian Lacroix, Haute Couture, Luxury Institute, LuxuryInstitute, Paris Fashion Week, Tre

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Survey Says ... the Luxury Institute's Latest

by Lisa Palladino (RSS feed) —

Filed under: Services

A few months ago, The Luxury Institute released its latest findings, and the news may not be good: The headline on its home page reads: "Luxury Brands Are Failing To Deliver on Fundamentals of Luxury at a Critical Time for the Industry." And then: "Luxury leaders need to quickly get beyond the price and cost-cutting exercises and start innovating again on quality, craftsmanship and, especially, customer service."

Really? Do you agree that the luxury industry is slipping? I find that hard to believe, based, if nothing else, on what Luxist features every day.

Here's more (the first point's not news to us):

Superior quality (82%), superior craftsmanship (78%) and superior customer service (60%) are the top three requirements of a luxury brand.
64% of wealthy consumers believe luxury goods prices are too high relative to the value they deliver.
62% of wealthy consumers say that the current state of the economy has changed their view of the luxury industry.

Click the next link to read an overview of the survey (appropriately named "WealthSurvey: The State of The Economy and Trends In The Luxury Industry-2009") and to view its Table of Contents. I can't give you more because to get the full report you need to purchase it ($650). If you're a luxury manufacturer, you might be interested. Purchase at the bottom of the aforementioned Table of Contents page.

Tags: luxury institute, LuxuryInstitute, survey, surveys

Luxury Institute Survey: Best Premium Liquor Brands

by Lisa Palladino (RSS feed) —

Filed under: Spirits

A summer survey, conducted by the Luxury Institute, asked 1,771 wealthy Americans with an average income of $351,000 and average net worth of $4.3 million to rate wine and liquor brands based on quality, uniqueness and exclusivity. Check out the CNBC slideshow to see which brands came out on top. The institute offers a variety of articles on luxury-related topics. Here is a list of its 2008 articles, but you can read back to 2005.

[Via CNBC]

Tags: CNBC, liquor, Luxury Institute, LuxuryInstitute, surveys

Leiber Voted Most Prestigious Handbag Brand

by Sandy Maple (RSS feed) —

Filed under: Handbags

Since 1953, every American First Lady has carried a custom-made Leiber handbag to the Presidential Inauguration. Over the years, Judith Leiber's hand-crafted bejeweled creations have found their way into the permanent collections of The Smithsonian Institute, the Victoria and Albert Museum as well as the hands of discriminating women everywhere. It is therefore no surprise that Leiber handbags were named the most prestigious handbag brand in the Luxury Institute's 2007 Luxury Brand Status Index survey. The index surveys 783 high-net worth consumers with an average income of $305,000 per year and an average net worth of $2.2 million. In particular, women over 45 with a net worth greater than $5 million gave high marks to the elegant Leiber handbag. In the survey, which included 26 high-end labels, Hermès and Prada also rose to the top, coming in second and third, respectively.

Source

Tags: handbag, hermes, leiber handbags, LeiberHandbags, luxury brand status index, luxury institute, LuxuryBrandStatusIndex, LuxuryInstitute, prada, presitgious handbag, PresitgiousHandbag

Bergdorf Goodman Tops Luxury Retailer List

by Nicole Weston (RSS feed) —

Filed under: Services

The Luxury Institute just released the results of their 2006 luxury brand reputation survey. The top retailer this year was Bergdorf Goodman, which edged out Nieman Marcus for the title. Finishing a close third was Nordstrom. The four main criteria, known as the Luxury Brand Status Index, used in the survey are exclusivity, consistently superior quality, ability to make customers feel special and the associated social status of the people who shop there. Other retailers included in the survey were Barney's, Bloomingdale's, Brooks Brothers, Paul Stuart, and Saks Fifth Avenue. The CEO of the Luxury Institute said that "at the request of clients, this year we added a critical referral metric, which was won overwhelmingly by Nordstrom, indicating that even those who are not customers are willing to refer Nordstrom to people they care about most." This is also a good indication that Nordstrom will be serious competition for the top two retailers in the future.