Choosing which Ferrari to buy can be a tough decision. The raw performance of the 430 Scuderia? The dynamic superiority of the 599?The versatility of the new California, with its retractable hard-top? And that's just the model...once you've got that down, there is a seemingly endless range of options available, including a limitless array of exterior colors. Might we suggest, then, that you let the chairman decide for you, and help out a good cause while you're at it.
For the first time ever, Ferrari is auctioning off a vehicle online. And it's not just any Ferrari, either: this example is the personal ride of one Mr. Luca di Montezemolo, a hereditary marquis, chief of the Formula One Teams Association, chairman of the entire Fiat group and president of Ferrari since Enzo himself passed on. Montezemolo is putting his own ride - in Rosso Monza with charcoal interior and outfitted with carbon-ceramic brakes, optional 20" wheels, sat-nav and iPod connectivity - on the virtual auction block to raise funds for research fellowships. The auction is taking place right now, so follow the link to head over and check it out for yourself.