Lisa Mayock

Vena Cava Launches E-Commerce Site

Filed under: Apparel

The designers of Vena Cava are taking their DIY ingenuity online.

And it's only appropriate for a label that was formed when ambitious designers Sophie Buhai and Lisa Mayock got shut out of their Parsons School of Design senior fashion show. Unfazed, they hosted their own show and launched a label, instead. Four years later they were honored by Vogue and the Council of Fashion Designers of America and stars from Blake Lively to Rita Wilson don their designs.

Today the label, which is sold at fashion-forward boutiques and trend-setting Barneys New York, launched its own e-commerce site to sell directly to customers. Naturally, they're doing things their way.

Tags: Lisa Mayock, new york fashion, Sophie Buhai, spring 2012 fashion, vena cava, womenswear