The innovator behind Aspen Fashion Week, Lisa Johnson had a hunch that a fashion event combining the chic of skiing, winter and resort with the high energy appeal of Aspen would be a huge hit. As the Vice President of Sales and Marketing for the Aspen Chamber Resort Association, managing the destination marketing funds on behalf of the City of Aspen, Lisa worked with major events and productions like ESPN Winter X Games, HBO U.S. Comedy Arts Festival, the Food & Wine Classic in Aspen and Luxury Spa Finder's Aspen Spa Day. Also as part of her six year tenure with the Aspen Chamber Resort Association, Lisa managed the media relations efforts and served as a de facto film commissioner assisting on film, television and commercial productions of all sizes.
"Aspen is the most recognizable mountain town and the undeniable center of the winter lifestyle," Johnson, pictured above, center, with Lauren Bush and Ellen Gustafson from FEED, tells Luxist. "Most of the major fashion and luxury brands have boutiques here because it caters to a very high-end consumer and has some of the most influential buyers in winter and ski. I strongly felt that Aspen could support a fashion event in which designers and outerwear / ski brands could show collections in a fun, relaxed, high energy format to a consumer with the ability to walk into the stores to buy. And having Aspen Mountain as a backdrop is never a bad setting!" In the gallery are images of Johnson's essential luxuries, from skis to wine to books and bags, along with quotes about what makes them a must.