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Adriana Lima's "Incredible" New Victoria's Secret Ad

Filed under: Apparel

Adriana Lima's
This must be a first – a new fragrance inspired by a bra. Of course the concept makes a lot more sense when you consider that the bra in question is being worn by Brazilian bombshell Adriana Lima. She stars as the face and body of Incredible, the new fragrance from lingerie leviathan Victoria's Secret inspired by the company's Incredible bra, a runaway success and one of the biggest launches in its history. With that – and Adriana – as inspiration, VS set out to create a fragrance that would "make a woman feel her hottest, her sexiest, her absolute Incredible best – a sexy ego boost in every spritz." Not bad to look at either.

Victoria's Secret Spring Swim Preview

Filed under: Apparel

Victoria's Secret Spring Swim Preview
The Victoria's Secret sirens have brightened up this miserable late winter weather with a preview of sexy swim fashions for spring and summer. The lingerie leviathan whisked South African stunner Candice Swanepoel (above), Brazilian bombshell Alessandra Ambrosio, Minsk minx Maryna Linchuk and more to St. Tropez to frolic in the sun in their latest creations. Leopard prints, bright batiks, near-psychedelic patterns and a smattering of sequins make for an anything-but-understated selection of swimwear. The full collection can be seen in the new Victoria's Secret Swim 2011 catalog hitting mailboxes this week, featuring 50 pages of eye-popping pix. Check out the gallery for a preview.

Victoria's Secret Supermodels Show Off Valentine's Day Favorites

Filed under: Apparel

Victoria's Secret Supermodels
What would Valentine's Day be without a heart-racing roundup of sexy lingerie from the Victoria's Secret supermodels? This season the mega-brand brought in Adriana Lima (above), Candice Swanepoel, Lily Aldridge and Erin Heatherton to show off some favorites, featuring the pneumatic new Love Push-Up Collection with some serious cleavage-enhancing capabilities in various silhouettes. No brassiere on Earth is going to turn you into Adriana, but you can always dream, or just enjoy the show. There's also a killer corset for good measure. Meanwhile Victoria's Secret also just debuted a new frgrance, called NOIR love me, as an alternative offering. Check out the gallery for gift ideas and so forth.

Josephine de la Baume is New Agent Provocateur Star

Filed under: Apparel

Josephine de la Baume is New Agent Provocateur Star
With Valentine's Day in the offing luxe British lingerie brand Agent Provocateur has unveiled its new ad campaign for spring starring sultry French sexpot Josephine de la Baume. Set in a seedy hotel room, the images were shot by Swedish photographer Johan Renck. De la Baume, an actress and singer, is the girlfriend of musician Mark Ronson, who was recently seen partying the night away with Kate Moss at the Ritz in Paris. "Johan Renck takes a collection and an idea, and combines the two in an explosion of sexuality, playfulness and sense of humour," Agent Provovateur creative director Sarah Shotton tells Vogue UK. "Renck translates our desires into a campaign that shows our lingerie in a fantasy of real life. Josephine de la Baume is the ultimate Agent Provocateur woman: witty, gorgeous and confident. She is a natural femme fatale, a quality which effortlessly translates on screen." Check out the gallery for more pix and click here to watch a voyeuristic video.

Luxe Lingerie from La Perla for Valentine's Day

Filed under: Apparel

Luxe Lingerie from La Perla for Valentine's Day
Luxe Italian lingerie brand La Perla has something for everyone this Valentine's Day, from its latest haute couture collaboration to the traditional luxury classics the brand is famed for. As we first reported earlier this year the famed firm, founded in Bologna in 1954, teamed up with French designer Jean Paul Gaultier on a vintage-inspired capsule collection for the fashion-forward. Prices for the limited edition range from $600 - $1,200. Equally appealing are La Perla's classic creations (above), many of which are made with ultra-luxe leaver's lace. The name "leavers" derives from the antique looms used to create this lace in an extremely complex and costly manufacturing process. La Perla uses the original looms as they're the only machines capable of working with a high number of threads, reproducing the intricate work of handmade lace. The result is distinguished by extremely fine detail. Check out the gallery for an eyeful.

Mystery of Rosie Huntington-Whiteley's New Victoria's Secret Ad Solved

Filed under: Apparel

Mystery of Rosie Huntington-Whiteley's New Victoria's Secret Campaign Solved
The British press has been rife with reports about stunning supermodel Rosie Huntington-Whiteley's sizzling new ad campaign for Victoria's Secret (above). The eye-popping shots have been making the rounds of the tabloid press as Huntington-Whiteley's stature grows in anticipation of her role in the upcoming flick Transformers 3; she also just landed on the cover of British Vogue. Not having heard of the new ads we did some research and discovered that the pix are in fact from a Body By Victoria campaign that she shot back in March 2010 with fellow Victoria's Secret Angels Alessandra Ambrosio, Candice Swanepoel, Chanel Iman and Lindsay Ellingson that somehow slipped under the radar. Of course, Huntington-Whiteley, who's said to be a cousin of the Queen of England, wasn't as famous then, though we were among the first to recognize her potential starting with this post back in 2008. You can thank us later; meanwhile feast your eyes on the rediscovered snaps from the famed lingerie firm.

Knickermail: Love Through the Letterbox

Filed under: Apparel

KnickerMailKnickerMail is not your typical luxury gift but one that takes the stereotypical Valentine's Day lingerie to a new (and slightly tongue-in-cheek) level with their mail order lingerie 'greeting cards' geared to those looking to send something sexier, more fun, and less typical than the usual teddy bear and red roses (although you could certainly send those in addition). Hand-made of silk satin and available in three colors each pair comes delivered in a pretty, slightly shimmery envelope complete with handwritten note and message of your choice. Admittedly not for everyone but for the right girl it could be a fun way to shake things up a bit and get a smile and a giggle this Valentine's Day. £29.99

Agent Provocateur to Open in Beverly Hills

Filed under: Apparel, Luxury Shopping


Luxe British lingerie brand Agent Provocateur is opening a new boutique on Beverly Hills' famed Rodeo Drive this spring. The new location will be considered a West Coast flagship store for the company, known for steamy ads featuring the likes of Kate Moss, Helena Christensen and Rosie Huntington-Whiteley, the Beverly Hills Courier reports. The upmarket label, which saw profits soar 45 percent in the past quarter, plans to expand its lineup to include sunglasses, cosmetics and bedding. The London-headquartered chain also plans on growing online sales and opening up a flagship East Coast store in New York next month. It currently has 51 stores in the U.K., Europe, Russia, South Korea, Hong Kong, the Middle East and the U.S., with plans for branches in Russia and Japan in the works as well.

How to Buy Hot Holiday Gifts for Her from Agent Provocateur

Filed under: Apparel


Luxe British lingerie brand Agent Provocateur has come out with a Gentleman's Buying Guide to help fellows who want to buy their ladies something especially sexy this holiday season. From luxurious lingerie and nightwear to pampering beauty products, the label offers something for every woman. Here are some of their lingerie buying tips:

• Colors That Complement: Whilst red lingerie may be the tradition, classic pink and black is guaranteed to please. But if you want to surprise her, take a look in her wardrobe to see her favorite colors.

• Know Her Style: Whether she's daring or coquettish, find the perfect lingerie and nightwear to suit her style or mood.

• Get Her Size Right: Achieving the perfect fit can sometimes be tricky but playful babydolls, kimonos and dressing gowns suit every shape.

• Finishing Touches: No Christmas treat is complete without the finishing touches. Adding the matching suspender belt will make her feel like a true seductress, whilst silky stockings and high heels add an extra touch of glamour.

Kate Moss Models Luxe Lingerie for Valisere

Filed under: Apparel


Earlier this month we reported that Kate Moss plans to partner with Topshop boss Sir Philip Green on a new line of luxurious lingerie. Meanwhile the eternally gorgeous supermodel is strutting her stuff for luxe French lingerie label Valisere in a sexy new ad campaign. Photographed by Gui Paganini, the shots feature Moss in various states of alluring undress in looks ranging from sophisticated to playful. Valisere, founded in 1913 in the mountains of France, prides itself on exquisite craftsmanship with an emphasis on the finest lace and was an early innovator in the luxury lingerie market. The ads could be an indication that Moss' own lingerie line will be produced in collaboration with Valisere, which is looking to recapture some of its former glory.

Mario Testino Taps Victoria's Secret Stunner Candice Swanepoel as the Next Hot Model

Filed under: Apparel


The world's next top model isn't chosen on some inane reality TV show; in actual fact, superstar fashion photographers like Mario Testino decide which girls become superstars. The latest beauty to get the benediction of Testino, who helped turned Kate Moss into a household word, is South African Victoria's Secret stunner Candice Swanepoel (above). The famed photographer just shot the blonde goddess for a very steamy shoot in VMAN's latest issue, Models.com reports. "Candice is an amazing new find for me," Testino says. "Gorgeous, free, fun. I decided to do the whole trip on her visiting Denmark. She was awesome and did not feel inhibited. She made the shoot an amazing experience. The guys were in awe of her." Some great ad campaigns can't be far behind. Meanwhile Testino just shot another extremely sexy portfolio for British Vogue, featuring some of his favorite supermodels like Moss, Naomi Campbell and Lara Stone posing in not much more than eyeshadow.


Kate Moss to Launch Lingerie Line

Filed under: Apparel, Celebrity Design


Now that the eternally gorgeous Kate Moss has presented her final collection for the UK's Topshop, the supermodel-turned-designer is turning her attention to a new fashion project. Moss reportedly plans to partner with Topshop boss Sir Philip Green on a new line of luxurious lingerie taking on brands such as Agent Provocateur for whom she has modeled in past (above). Contrary to her image as a hardcore party girl, the secret to Moss' design success is attributable to her serious business approach, Green tells Vogue UK. "It was worked at in earnest," Green says of the Topshop collaboration. "In the market today, product is king. You've got to have great merchandise. We've been working at it as a business to build proper ranges with proper work going into the product and Kate trying all the pieces on." That last bit doesn't hurt, of course.

Rosie Huntington-Whiteley Poses Nude for Rankin

Filed under: Apparel, Art, Books


Famed Scottish photographer Rankin is coming out with a new book dedicated to British beauty Rosie Huntington-Whiteley (above), who's said to be a cousin of the Queen of England. The Victoria's Secret stunner, chosen to replace Megan Fox in the next Transformers movie, poses nude in some of the shots for the book titled Ten Times Rosie. The volume also showcases the designs of Paula Thomas, founder and head designer of the luxury label Thomas Wylde. "Shooting Ten Times Rosie was the most incredible experience of my career," Huntington-Whiteley tells Vogue UK. "Paula, Rankin and the team worked so hard, the set had an amazing atmosphere. I think we have created some beautiful and iconic images." Huntington-Whiteley takes on ten different personas for the book representing Thomas Wylde's 10th anniversary. The sexy pix will also be displayed in a new exhibition running through October 29 at London's Annroy Gallery.

Agent Provocateur Unveils Feisty Fall Collection [video]

Filed under: Apparel, Video


Luxe British lingerie designer Agent Provocateur has unveiled its "lavish and luxurious" collections for fall, designed to inspire desire. Some pieces like the "Maddy" model above are interlaced with eye-catching fuchsia silk while others are finished in a leopard print. Several designs are inspired by the 1950s while others evoke the glamor of 1930s Hollywood. The promotional campaign for the collections has a voyeuristic theme and features several steamy "homemade" stag film-type video clips. In fact, they were shot by music video director Johan Renck, the man behind Kylie's "Love At First Sight" and Beyoncé's "Me, Myself And I", British GQ reports. Nightdresses, slips, corsets, kimonos, garter belts and even a barely-there "playsuit" comprise the rest of the eye-popping offerings. Check out one of the racy video clips after the jump.

Spanx Haute Contour

Filed under: Apparel


The word "Spanx" has become sort of generic for shapewear, like Band-Aid for bandages and Kleenex for facial tissues. And let's be honest -- Spanx does its job, but isn't too pretty or sexy.

That recently changed with the introduction of Spanx's upscale line, Haute Contour, a collection of 12 items that have Spanx's signature shaping qualities but look a lot nicer than their basic counterparts (and cost more too). Dubbed "The Dessert of Shapewear," the line features camisoles, slips, mid-thigh shapers, a bra and a thong. Prices range from $88 - $198.

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