Limited Brands

Victoria's Secret to Open First UK Store

Filed under: Apparel

Lingerie leviathan Victoria's Secret has announced that it will open its first UK store in 2012. The boudoir-esque boutique will be located in London on the "prestigious corner of New Bond Street and Brook Street," the lingerie company's owner Limited Brands tells Vogue UK. The company had previously been looking at locations on nearby Regent Street, but decided the 16,500-sq.-ft. New Bond Street location was better sized. It's the first major US import for the area since Abercrombie & Fitch opened a store a few streets away in 2007, which has since become incredibly popular with the city's younger set. A UK location is especially fitting considering the top Victoria's Secret Angel at the moment is British beauty Rosie Huntington-Whiteley (above), who's said to be a cousin of the Queen of England. Huntington-Whitely has also just been tapped to replace Megan Fox in the next Transformers movie.

Tags: boutique, Limited Brands, Lingerie, London, Rosie Huntington-Whiteley, supermodels, UK, Victorias Secret

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Victoria's Secret to Open First UK Store

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