Lancome

Lancôme Selects Julia Roberts as "Global Ambassadress"

Filed under: Celebrity Shopping, Cosmetics and Fragrance

Main Entry: am·bas·sa·dress
Pronunciation: \am-ˈba-sə-drəs, əm-, im-\

Function: noun

Date: 1594

1 : a woman who is an ambassador
2 : the wife of an ambassador

Lancôme has bestowed the first definition on Julia Roberts in the ongoing epic "Another Day, Another Celebrity Endorsement." Cynicism aside, Lancôme has, through the years, had a bevy of beautiful women endorsing its products -- Isabella Rossellini, Kate Winslet, Anne Hathaway, and numerous models. Roberts is the newest, according to a WWD exclusive:

"By her remarkable personality and career, Julia Roberts is an emblematic woman of her time," said Youcef Nabi, president of Lancôme International. "Her exceptional talent, her radiance, and her strong commitments perfectly echo Lancôme's values. We are convinced she will embody the brand in the most sublime way possible."

Lancôme executives declined to share details on the relationship between Roberts and the brand, including the amount the actress is being paid to sell the products, the length of her contract, and specific duties, saying more would be revealed early next year.

Roberts, who is said to command salaries upward of $20 million for her acting projects, is in post-production on two films - Eat, Pray, Love, and Valentine's Day.

The WWD article goes on to say that "getting Roberts - or any other star of her caliber - to appear in U.S. advertising a decade ago would have been a longshot, although many stars consented to appear in product advertising outside the U.S. ... however, the celebrity culture has become ubiquitous, and the stigma once associated with selling products to middle America seems to have disappeared."

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Tags: celebrities, celebrity, endorsements, Julia Roberts, JuliaRoberts, Lancome, makeup

Uma Thurman Sues Lancome

by Deidre Woollard (RSS feed) —

Filed under: Celebrity Shopping

It's safe to say Uma Thurman won't be wearing Lancome any time soon. The actress has filed a $15 million lawsuit against the French cosmetics company saying that they continued use her face in their ads after her contract expired. The licensing agreement to use Thurman's image ended in 2004 but the suit says that the brand has continued to use her face to sell products around the world for the past four years. Lancome has filed their own suit saying that it did not violate the contract and does not owe her money. A spokesperson for L'Oreal, the owner of Lancome, said that the use of her image after the contract expired was not deliberate or intentional.

This isn't the first time we've seen celebrity endorsement gone wrong. Last year, watch company Raymond Weil sued Charlize Theron after she wore a Dior watch to an event while under an exclusive endorsement agreement with Weil.

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Tags: celebrity, expire-images2009-5-10, lancome, lawsuit, uma thurman, UmaThurman

Lanc�me Secret de Vie

by Nicole Weston (RSS feed) —

Filed under: Cosmetics and Fragrance

Lancôme has discovered the secret of life, as far as you skin is concerned. Secret de Vie is the ultimate in luxury skin creams, said to provide your skin with instantaneous softness and radiance. It contains a formula that the company calls the Extrait de Vie, a blend of six proprietary ingredients that allow your skin to be reborn, turning back the clock on the fine lines of aging, if not on the actual aging process itself. The 1.7-oz of cream is contained in a small, sleek sphere. Price: $225.