During the week of November 22, 2010, a new Lacoste boutique will debut at the new Gansevoort Park Avenue NYC hotel on the corner of E. 29th Street and Park Avenue. The boutique will sell limited edition and co-branded clothing, among other premium merchandise.
The hotel's fashion partnership with Lacoste will also introduce crocodile-emblazoned signature uniforms for select GHG staff at multiple properties. Staff at Gansevoort Park Avenue NYC, Gansevoort Meatpacking NYC, and Gansevoort Turks + Caicos will don Lacoste seasonal uniforms distinctive to each hotel. The Gansevoort Park Avenue NYC and Gansevoort Meatpacking NYC employee ensembles will layer white, black, navy blue, and grey pieces composed of terry, nylon and the brand's iconic piqué cotton. Gansevoort Turks + Caicos staff uniforms will feature accessories and apparel in calypso blue and white.
Lacoste invited sculptor Joseph Conforti to craft a ceramic crocodile to be displayed at the hotel lobby entrance of its newest locale. T-shirts and polos bearing the Gansevoort signature "G" alongside Lacoste's embroidered crocodile will be sold exclusively at the boutique. The Fall 2010 assortment will also include limited edition items such as the Holiday Collector's Series Porcelain Polos commissioned by Chinese artist Li Xiaofeng and Peanuts 60th Anniversary special kid's polos.