LaPerla

La Perla's Luxe Lingerie for Valentine's Day

Filed under: Apparel

Luxe Italian lingerie brand La Perla has put together a sexy collection of Valentine's Day gifts, presented in the form of a narrative photographed by Bjorn Iooss at Robert De Niro's plush Greenwich Hotel in New York. La Perla's rich tradition dates back to the 1950's when the company's founder, Ada Masotti, started making corsets for wealthy Italian women. Since then they've branched out but costly lingerie is still the core. La Perla's Valentine's Day story goes something like this:

"The La Perla woman makes the effort, but makes things look effortless. For Valentine's Day she wants to look her best and makes sure she takes care of her man. On Valentine's Day, she reserves a suite at the Greenwich Hotel, complete with a view of the New York harbor and a cozy fireplace. She buys several sets of La Perla lingerie, and takes her time to prepare so everything is just so. She then awaits for her man's arrival and presents the ultimate Valentine's gift - herself."

Gallery: La Perla V Day '09

Tags: Greenwich Hotel, GreenwichHotel, La Perla, LaPerla, Lingerie, Robert De Niro, RobertDeNiro, valentines day, ValentinesDay, vday09

Lux Tip: Fancy Underwear

by Annie Scott (RSS feed) —

Filed under: Apparel, Lux Tips

As any sophisticate knows, every layer of what you're wearing contributes to how you feel. Many people love the comfort of a cashmere sweater or a silk camisole, and many people also like to have a secret under their clothes.

Wearing an unusually fancy or sexy article of underwear will instantly give you a confidence boost. All day long, you'll smile as you remember what nobody knows you're wearing. And you don't have to pay La Perla prices to get this feeling (though if you can, you should; La Perla is exquisite).

One great source for sexy underthings at a bargain price? H&M. H&M has underwear for men and women. The materials may be cheaper, but the styles are lovely, and mostly under $10. Keep an eye on their sleepwear, as well; occasionally a sweet-dream-inducing nightie makes it to the rack for a guilt-free price.

It's just another easy way to make life more lux for cheap or free.

Tags: H and M, la perla, LaPerla, lingerie, lux tip, underwear

The Frida Kahlo Bustier

by Dakota Smith (RSS feed) —

Filed under: Apparel

First the tequila; now the underwear. Italian lingerie company La Perla introduces the Frida Kahlo bustier, a limited-edition piece inspired by the Mexican artist. Only 50 bustiers were made; each one is hand-embroidered and decorated with Swarovski crystals. Buyers can find the bustiers at La Perla's New York City store on Madison Avenue. Price: $3,400.

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Tags: apparel, bustier, frida kahlo, la perla, LaPerla, lingerie