Filed under: Cigars
The past year has been exciting for fans of La Flor Dominicana. Between El Museo and the Salamones, Litto Gomez has released two of the most noteworthy cigars of 2009. While the rest of the industry has struggled with the effects of the recession, Gomez tells me that La Flor hasn't been hit (and that he is grateful for this fact). He cites the quality of his cigars and loyalty of his customers as reasons, but there's more to the story than that. There are plenty of great cigars on the market, and their smokers bring plenty of zeal to each purchase.
Beyond Litto's assessment, there are two reasons for La Flor's success this year: the new cigars and Litto himself.
This year hasn't been mind-blowing for new cigars. Doubtless, there have been some gems. The Avo Campanero certainly impresed, as Avo's annual limited edition cigar always does. And, Camacho has done a great job with the Room 101 and Connecticut sticks. The norm, however, has been silence, an obvious result in a tough economy. Litto made two bold moves with El Museo and the Salamon, bringing two expensive cigars to smokers at a time when they are less inclined to spend. Clearly, it worked.