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LVMH Moet Hennessy Louis Vuitton

LVMH To Buy Up Bulgari

Filed under: Jewelry

bulgariRecently we've been so busy watching the drama as luxury mega-conglomerate LVMH Moët Hennessy Louis Vuitton makes moves on French luxury brand Hermes that we didn't even see them sneaking up on Bulgari. The NY Times reports that LVMH is set to announce on Monday that it is taking control of the luxurious Italian jeweler. According to the NY Times DealBook, Bulgari's founding family is exchange its 51 percent stake in the jeweler to LVMH for stock in LVMH and it will also have seats on LVMH's board. With those shares in place, it's said that LVMH is planning to make offers to acquire the rest of the shares.

LVMH is proving to be an unstoppable luxury juggernaut with over 60 of the world's most prestigious brands in tow including the ones in its name as well as Christian Dior, Fendi and Céline. Other luxury mega-groups include PPR and Richemont. The 127-year-old Bulgari brand is one of the most prestigious names in the jewelry and watches arena and is particularly popular in European and Asian markets. The brand also has several luxury hotels.

Louis Vuitton buys Aston Martin

Filed under: Luxury Cars & Autos

Aston Martin is being bought by LVMH Moet Hennessy Louis Vuitton SA, the most high-profile luxury goods consortium in the world, joining the 60-or-so other brands that already make up the group. Aston Martin will be the first luxury car brand in LVMH's portfolio and it is the first to be run by a lifestyle/luxury goods group. The sale price wasn't revealed, but Aston Martin was reportedly valued at as much as $1.2 billion last December. Ford Motor Company, which put Aston Martin up for sale to begin with, is said to be retaining 15% interest.

We're not expecting to see a LV logo roadster entering the automaker's lineup anytime soon, but we wouldn't be too surprised if a limited edition, branded car rolled out of the factory at some point in the future.

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