For those in the teen or tween set there is the sparkly Hello Kitty music player. This electronic gadget is decorated with 300 Swarovski crystal elements and shaped in the traditional Hello Kitty face. A second option is the Limited Edition pendant set. Again this is a collaboration between the D. Swarovski Co. of Wattens, Austria and features five crystal studded pendants each accented with a different color to match your mood or your outfit. Although at a price of $6,000 for the set I'm not sure that this jewelry collection isn't more appropriate for some of the slightly more mature Hello Kitty fans.
Another collaboration launched to celebrate the 35th Anniversary is a Judith Leiber bag collection. The line includes a "Retro Kitty" curved oval clutch, the "Pink Tulip" airstream, new "Hobo" style with silver handle shown above which will retail for $3995. These items are definitely a nod to those customers who have been fans of the Hello Kitty brand since its inception 35 years ago.
For those more artistically inclined there is the Three Apples art exhibit in Los Angeles, California curated by Jamie Rivadeneira the owner of Japan L.A. at the Royal/T space. The event is free of charge and over 80 artists display their Hello Kitty inspired pieces through November 15, 2009. A portion of the proceeds from the sale of the art will benefit Sanrio's charitable partner LA Works a non-profit organization that promotes community volunteerism.