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Gwyneth Paltrow Named Ambassador to 2008 Key to the Cure
Filed under: Apparel, Charity, Big Givers
Saks Fifth Avenue along with the Entertainment Industry Foundation recently announced that Gwyneth Paltrow will act as the new ambassador for the 2008 Key to the Cure, a women's cancer initiative. Karl Lagerfeld has designed the exclusive tee for the cause, with all proceeds going to cancer research.The weekend-long shopping event is slated for October 16 through October 19 at Saks stores nationwide and online at saks.com. Two percent of proceeds from the weekend's totals will be donated to the Women's Cancer Research Fund. Now in its 10th year, the annual Key to the Cure event has raised over $28 million for cancer research and treatment programs.
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