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Ketel One Debuts Oranje

by Michael B. Dougherty (RSS feed) —

Filed under: Spirits

Ketel One, the Dutch distillery and premium vodka market contender, has expanded its portfolio with Oranje, a new orange-infused vodka.

Arriving at Manhattan's M Studio for the release, it was clear that Ketel One was looking to lure consumers back to into the vodka fold, the erstwhile drink of choice that quickly became the Merlot, post-Sideways, of the spirits world. A specialty ice carving station had been set up for the showcased cocktails, along with an aroma profile booth and lots and lots of decorative citrus accents, including several precariously stacked orange fruit sculptures. The branding was clear, but how was the spirit?

If you're like me, your nose retreats and your palate recoils a bit at the phrase "flavored vodka." Everyone who remembers vodka's heyday probably still can't get the syrupy, cloying sweetness of those bottles out of their mouths. Let's face it: most taste like they were infused with a Jolly Rancher.

It's refreshing to report that this is not the case with Oranje. Ketel One, an 11th generation family business, took their time with this release, 10 years in fact, as told to me by distiller Carl Nolet Jr. Sourcing Mandarin oranges from Italy and Valencia oranges from Florida and Brazil, the resulting extracts are then shipped to the perfume capital of the world, Grasse, France. There they are refined and blended, finally arriving at the Notel Distillery in Schiedam, Holland. The oils are then infused into the spirit over several days.

On the nose, Oranje produces pleasant citrus and wildflower notes, along with a slight undercurrent of essential oil. The palate is a pleasantly refreshing orange, bright and fruity with the right balance of sweetness and no bitter or burnt finish. This is truly a vodka that can be sipped, as I did initially, although the Oranje Dutch Greyhound and Fizz made for good summer drink fodder.

Who knows, when vodka makes its inevitable return into the cocktail world's good graces, we might actually be asking for flavored.

Price: $25 for 750ml.

Tags: flavored vodka, ketel one oranje, KetelOne, oranges, premium vodka, spirits, vodka

New Cocktails from Ketel One

by Jared Paul Stern (RSS feed) —

Filed under: Spirits

Ketel One, the super-premium vodka produced by the Nolet family in Schiedam, Holland, who has been distilling fine spirits for 10 generations, has come out with some enticing new cocktail recipes with which to enjoy the spirit. Made from the finest quality wheat, Ketel One is crafted in small batches using traditional copper pot stills.

The vodka's crisp flavor makes it perfect for sipping on the rocks or in a Martini, but for those who want to be a bit more adventurous, Ketel has conceived the following concoctions using fresh ingredients:

Blueberry Smash

1 ½ ounces Ketel One Vodka
2 ounces Club Soda
1 tsp Sugar
15 Fresh Blueberries
1 Lime Wedge

Muddle 15 blueberries with a lime wedge and sugar. Add Ketel One and ice to cocktail shaker and shake well. Strain mixture into highball glass half-filled with ice. Top with club soda and garnish with blueberries. Continued....

Tags: cocktails, Holland, Ketel One, KetelOne, vodka

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