Keeneland

The Classicist: Thoroughbreds, Bourbon and Private Planes from Flexjet

Filed under: Dining, Luxury Travel & Hotels, Spirits, Wings, Events, Sports, The Classicist

Private jet juggernaut Flexjet is offering an alluring incentive to new fractional owners via a promotion with Kentucky's Keeneland, one of the world's leading thoroughbred racing and auction facilities. The three-day Unbridled experience centers around the 2011 Breeders' Cup World Championships this fall. Known as the thoroughbred industry's most prestigious championship event, the Breeders' Cup attracts fierce competition for the richest prize-money event in the world with over $26 million in purses at stake. There's a lot more to the Unbridled experience, however, as you'd expect considering the cost for a 1/16th fraction (or 50 hours / year) on one of the company's Learjet 40XRs starts at $362,500.

Each owner and their guest will enjoy the Breeders' Cup races in the comfort of a finish-line owner's suite at the iconic Churchill Downs, one of the world's greatest racetracks and home of the Kentucky Derby, as well as an invitation to attend sun-up morning workouts. A one-on-one meeting with a renowned thoroughbred trainer and an insider's look at a famed horse farm are also in the offing. The Unbridled experience is available in limited quantities at no extra charge for Flexjet customers purchasing a new fractional share now through June 12, 2011; the all-inclusive experience takes place November 3 - 6.

Gallery: Flexjet Unbridled Experience

Tags: 21c Museum Hotel, Bombardier, bourbon, Breeders Cup, Buffalo Trace, Churchill Downs, distillery, equestrian, events, Flexjet, fractional ownership, horse breeding, horse farm, horse racing, horses, jets, Keeneland, Kentucky, Kentucky Derby, lear+jet45, Learjet, learjet45, Louisville, luxury travel, Private jet, private plane, spirits, sports, stables, the South, thoroughbred, whiskey

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Conan O'Brien Didn't Buy Mine That Bird, The Real January Thoroughbred Sales Results

by Deb West (RSS feed) —

Filed under: Auctions, Celebrity Shopping

For those of you who thought the sale of Mine That Bird to Conan O'Brien was the big news in thoroughbred racing, it was just a skit. The "real" Mine That Bird, winner of last year's Kentucky Derby and pictured above, has been on vacation in New Mexico since the Breeder's Cup Classic. In fact his trainer Chip Woolley reports that he does not intend to return the winning horse to racing until later in the season and possibly only running four races in preparation for the Breeder's Cup Classic to be held a Churchill Downs. Just as a note, there is discussion that no one would pay $4.8 million for him as he is gelding and can not be used for breeding which compromises his value compared to other Derby winners.

There were however the first legitimate thoroughbred sales of 2010 taking place recently at Keeneland in Kentucky. The January Horses of All Ages Sale was held at the facility from January 11-15th. For those who have never seen a thoroughbred auction in progress, below there is a short video clip to give you a feel of how it all works at Keeneland.

Like all luxury markets horse sales have been adversely effected by the economy and those in the thoroughbred sales business have been concerned about how their business will change. The sale took in $23,895,100 in five days which is down over 27% from last year's six day sale. There were fewer horses sold and in general everybody noticed the market's effect of the sales. That being said, there were some bright spots, most notably Bon Jovi Girl a multiple stakes winner went for $950,000. The highest price paid for a yearling was brought in by Medaglia d'Oro a colt going for $280,000.