Junior

Frederique Constant Junior Watches: Finally, Someone Has Thought Of The Children

With a relatively smooth and easy to navigate website along with a clear hole in the market, Frederique Constant has released a new product along with a mini-website aimed at the marketing for entry-level luxury watches for boys. This is their answer to the most common of questions, "What watch should I get little Ben for his Bar Mitzvah?"

It's true that the vast majority of people wishing to get watches for 12-16 boys don't have a lot of ready answers from a marketing perspective. It can be a daunting question, and price will always be an issue when looking at a "nice watch." Plus, men and women who enjoy luxury watches often are interested in getting the young people in their lives acquainted with their passions - a Japanese quartz movement based watch is not a bad idea, but does not have the same effect as a genuine mechanical Swiss watch when it comes to engendering a new hobby. There is also the "father son" aspect of having an interest in watches. As such, Frederique Constant will begin a new advertising campaign with this theme in mind.

While these new Frederique Constant Junior watches don't inherently have anything unique about them, they are all about "packaging." A one stop shop for that sentimental timepiece gift awaits at Frederique Constant Junior website. A novice or child themselves can easily navigate the site and quickly use the selector to pick something out. At laugh there is one main watch type that comes with three complication varieties. In addition to the current automatic mechanical watches, the Junior line will be offered with quartz movements soon. The three pictured watches are a three-hand with date, chronograph, and day-date model. The cases are in steel and 38mm wide with either silver or black tones dials, and sapphire crystals. There are several leather strap color options available, as well as a metal bracelet option. The site automatically features the ability to engrave the back of the watches (that also have a small viewing window into the movement).

From a marketing perspective the move is very clever by Frederique Constant, and I like how the product is shown and presented. It will be an easy choice for the many people who feel intimidated by the task of finding a nice reasonably priced watch for a young teenage boy. However, the watches are really not inherently unique (even within Frederique Constant's own line) and there are plenty of other offerings at this watch size and price range if you aren't feeling fabulous about this typical type of Frederique Constant style. Prices are around 550 euros.

Ariel Adams publishes the luxury watch review site aBlogtoRead.com.

Gallery: Frederique Constant Junior Watches