Julia Stegner

Milla Jovovich Stars in New Campaign for Mercedes E-Class Cabriolet [Video]

Following the sexy ad campaign launched by Mercedes-Benz for the SLS AMG starring Julia Stegner last year, the German auto marque is embarking on a new promo starring model / actress / signer Milla Jovovich and the cool new E-Class Cabriolet. Set to launch at Berlin Fashion Week this July, Mercedes enlisted top fashion photographer Miles Aldridge to shoot the campaign, which will feature a bespoke hat made of colorful feathers by British designer Philip Treacy. "I liked the idea [of the collaboration] from the beginning," says Aldridge. "To me the car is like a luxury object of desire - you know, something you want. And it's a sort of very slick and sleek machine that is highly photogenic and fits very well in the picture. It was difficult because we didn't really know what Philip's hat would be like until it arrived this morning in its gigantic box. It was sort of a mystery, and of course, it's like a piece of art itself. It's like a sculpture." "I've never really worked with a car as my co-star in a campaign," Jovovich adds, "and the challenge is going to be not being upstaged by the E-Class Cabriolet, so I'm going to have to work it!"

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Tags: ad campaign, Berlin, hat, Julia Stegner, Mercedes, Mercedes-Benz, Milla Jovovich, Philip Treacy, photographer

Mercedes-Benz's Sexy SLS AMG Ad Campaign

by Jared Paul Stern (RSS feed) —

Filed under: Apparel, Luxury Cars & Autos

Earlier this year we reported that super-hot German model Julia Stegner had been chosen as the new face of Mercedes-Benz to give the marque a dose of added sex appeal. Now Stegner, who hails from Munich and has appeared on the covers several fashion mags and runway shows including Victoria's Secret, as well as in ad campaigns for the likes of Chloé, Dolce & Gabbana, Escada, Guerlain, Dior and Hugo Boss, has shot a hot new ad campaign for the just-unveiled SLS AMG. Famed fashion photographer Nick Knight shot the ads with designer Gareth Pugh clothing the model in some futuristic fashions. The $250,000 supercar debuted at the Frankfurt Auto Show.

Tags: ad campaign, AdCampaign, Gareth Pugh, GarethPugh, Germany, Julia Stegner, JuliaStegner, Mercedes-Benz, model, Munich, Nick Knight, NickKnight, photography, supercar

Julia Stegner Sexes Up Mercedes-Benz

by Jared Paul Stern (RSS feed) —

Filed under: Luxury Cars & Autos

Super-hot German model Julia Stegner has just been chosen as the new face of Mercedes-Benz, giving the brand a much needed dose of sex appeal in a stagnating luxury car market. Stegner will make her first official appearance for the marque at Berlin Fashion Week later this month. Stegner just shot a new ad campaign (above) with photographer Michelangelo di Battista co-starring the brand new Mercedes-Benz CLS 350 CGI Grand Edition in outfits by French designer Anne Valerie Hash.

"Julia particularly represents the connection between German origin and international flair," Mercedes exec Anders Sundt Jensen tells Berlinista. "That's why in our key visual we have very consciously placed her together with the new CLS Grand Edition, which will be launched on the market in March 2009." Stegner, who hails from Munich, has appeared on the covers several fashion mags and runway shows including Victoria's Secret, as well as in ad campaigns for the likes of Chloé, Dolce & Gabbana, Escada, Guerlain, Dior and Hugo Boss.

Gallery: Sexy Julia Stegner