Is The Bazaar by Jose Andres The Perfect Storm of Restaurants?
Filed under: Dining
Is The Bazaar by José Andrés in the SLS Hotel in Beverly Hills the future of restaurants? An article in the Wall Street Journal takes a long analytical look at the restaurant's appeal. The article breaks down the allure of the restaurant which was also Esquire's restaurant of the year. The trendy bar and restaurant serves a tapas-style menu and caters to a lively bar scene. This along with its trendy hotel location are components that the Wall Street Journal sees as a major key to the spot's success in a time of restaurant failures and slow business. Bazaar has grossed $13 million making it a bright light in SBE Entertainment Group chief executive Sam Nazarian's portfolio of hotels and nightclubs. Why so popular? Part of it is the Beverly HIlls location, part of it is the celebrity watching factor but it is also the fact that the food is more experience than sustenance. José Andrés serves food with a molecular gastronomy angle making use of liquid nitrogen, spun sugar and other theatrical food displays. As the WSJ article points out, the restaurant combines a bunch of things that are currently trendy and makes them work but whether or not any of these trends will stick around is anyone's guess. The Bazaar is a unique place combining lots of flash with a bit of substance and while the individual components that make it popular can be replicated the magic of this one particular spot likely cannot be.
How Kidnapping Suspect Passes Time Behind Bars
Chili's Waitress Fired Over Facebook Post Insulting 'Stupid Cops'
PHOTOS: 10 Deadliest Periods In History (NEW BOOK)
Billboard Music Awards: Worst Dressed (or Most Daring?) From Past Red Carpets
HSBC Plans 14,000 More Job Cuts
These American Companies Refused To Sign The Bangladesh Safety Accord
Forbidden America: Cold War-Era Map Shows No-Go Zones For Soviet Tourists
Man Takes Dump In Background Of Instructional Workout Video
Courtney Stodden Has A Sex Tape
Tenants: Stench of Death Makes St. Louis Complex 'Unlivable'
Famous Roadside Attractions
Teen Who Died During Her First Solo Drive May Have Been Texting
Hands-on with the Samsung Galaxy S 4 running stock Android 4.2
Taylor Swift Q and A: What Does She Splurge on in Las Vegas?
12 Common Workout Myths Debunked
Bill Gates regains title of world's richest person as Microsoft stock hits five-year high
Former OJ Attorney Gives Shocking Testimony
Guess Which State Boasts The Most Million-Dollar Homes?
LOOK: There's Something Wrong With This Picture
Radio Host Makes Shocking Claim About Shooting Hillary Clinton
PHOTO: Looking Good! Chaz Bono Loses 65 Pounds
PREGNANT!
McDonald's Store Owners Fear Fast Food Chain Becoming Too Slow
PHOTO: Rob Kardashian Takes A Hike
New Leads In Case Of Missing British Girl
Will Smith, Jaden Smith Get Photobombed
Waitress Surprised With HUGE Tip On Tiny Bill
Jodi Arias' Lawyers Want Out
Student Shot Dead During Botched Home Invasion
Treasury Officials Told Of IRS Probe In June 2012
LOOK: Khloe K Shows Curves In SKIN TIGHT Dress
Pictures Showing Pregnant Teens' Bumps Banned From Yearbook