Filed under: Jewelry
"We originally launched DeJoria Diamonds in England in 2003 offering a complete end-to-end diamond-buying service to include education and information on diamonds themselves as well as providing independent valuations and full certifications on all the jewelry we make for our customers," said DeJoria. "We have steadily built the UK business to the point where we know we can continue to develop our flawless reputation, earned in England, right here in the US."
The website is similar in style to Blue Nile and other online diamond sales sites and includes an engagement ring builder. DeJoria Diamonds sources its ethical diamonds, individually, in Europe and has dedicated craftsmen to create the finished jewelry at the world-famous Jewelry Quarter in Birmingham, England, complete with British Hallmarks stamped into the gold and platinum used. The site also uses 'Real Vision' 3D modeling technology which enables the customer to 'see' online how a particular size and style of diamond ring would actually look on their finger.