John Paul deJoria

John Paul DeJoria Launches Diamond Website In The U.S.

Filed under: Jewelry

Can a man who has sold you shampoo and tequila be the man you buy your next diamond from? John Paul DeJoria, the billionaire famous for creating Paul Mitchell salon hair care and being behind Patron Spirits, is launching his online, upscale, conflict-free diamond company, DeJoria Diamonds in the U.S. DeJoria co-founded the company with his British business partner Jonathan Kendrick in 2003.

"We originally launched DeJoria Diamonds in England in 2003 offering a complete end-to-end diamond-buying service to include education and information on diamonds themselves as well as providing independent valuations and full certifications on all the jewelry we make for our customers," said DeJoria. "We have steadily built the UK business to the point where we know we can continue to develop our flawless reputation, earned in England, right here in the US."

The website is similar in style to Blue Nile and other online diamond sales sites and includes an engagement ring builder. DeJoria Diamonds sources its ethical diamonds, individually, in Europe and has dedicated craftsmen to create the finished jewelry at the world-famous Jewelry Quarter in Birmingham, England, complete with British Hallmarks stamped into the gold and platinum used. The site also uses 'Real Vision' 3D modeling technology which enables the customer to 'see' online how a particular size and style of diamond ring would actually look on their finger.

Tags: dejoria diamonds, diamond, diamonds, engagement rings, John Paul deJoria

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