Joe Corre

Luxe Lingerie Brand Agent Provocateur Set to Expand

Filed under: Apparel

Luxe British lingerie brand Agent Provocateur, known for its sexy ad campaigns featuring Kate Moss (right), is expanding rapidly following its $120 million acquisition by a private equity firm last year.

The label, designed by Vivienne Westwood's son Joe Corre, already has 40 boutiques worldwide including eight in the U.S., with new locations planned for Boston and Chicago this fall, in addition to others around the globe.

"I just opened a boutique in Bahrain [in July], as well as Geneva and Puerto Barres in Spain," Corre tells WWD. "There also are more openings [planned] in Madrid, St. Petersburg and Germany." The brand, which was founded in 1996, plans to unveil its latest round of racy adverts next month.

Gallery: Agent Provocateur