Filed under: Spirits
Chambord-flavored vodka is just that. It is French vodka, distilled from grains. The Chambord Black Rasberry flavor is then infused into the spirit. The result is a 75-proof pink vodka. Pushed with an ad message of "Pink Your Drink," the idea for the vodka was driven not only by the growth of the flavored vodka market, but by the fact that Chambord was already an ingredient in several popular vodka cocktails.
Chambord Liqueur, marketed and distributed by Brown-Forman, has seen a sales slide in the last 18 months due to the decline in the on-premise business effected by the economic downturn. Flavored vodka is one of the few solid growth areas of the spirits business. Flavoring, in fact, is going beyond vodka and into whiskies. Jim Beam successfully rolled out Jim Beam Red Stag, a cherry-flavored Bourbon, in 2009.