Jessiqa Pace

Martini Girl Too Hot for Formula 1 Drivers in Monaco

Filed under: Spirits, Wheels, Events, Sports

A billboard featuring sultry model Jessiqa Pace (above) on the racetrack at the Monaco Grand Prix had to be taken down after it proved too distracting to Formula 1 drivers over the weekend. Pace, 29, appears in the campaign for Martini, the Italian winemaker founded in 1863 and famous for its iconic vermouth.

F1 team representatives asked for the posters to be taken down after drivers complained during trial runs; champ Lewis Hamilton crashed in Saturday's qualifying round close to the gigantic image of Jessiqa. "All the attention is overwhelming," she told the London Daily Star. "I find it really funny. Obviously it's very flattering that I'm distracting the drivers so much, but I'd feel terrible if someone got hurt."

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Tags: Ad campaigns, AdCampaigns, Formula 1, Formula One, Formula1, FormulaOne, Jessiqa Pace, JessiqaPace, Lewis Hamilton, LewisHamilton, Martini, models, Monaco, Monaco Grand Prix, MonacoGrandPrix

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