Jersey Shore season 2

Audi Super Bowl Ad Bashes "Old Luxury"

German automaker Audi is taking on not only Mercedes-Benz in a new ad it plans to run during the 2011 Super Bowl, it is taking on traditional symbols of luxury.

The ad, created by San Francisco ad agency Venables Bell & Partners, is a play on the children's book "Goodnight Moon." The voiceover in the ad backs up a camera shot that winds its way through a mansion of rooms. We see the mansion's exterior, a decadent table set complete with candelabras, some sort of exotic animal sleeping around the neck of a sleeping woman decked out in a party gown, and a fox-hunter lamp comes to life and turns its own light out. "Good night old luxury and all your wares....Good night bygones everywhere (the camera fixes on a Mercedes)." The video for the commercial is after the jump.

Audi of America chief marketing officer Scott Keogh says that his brand represents "progressive luxury," while brands like Mercedes-Benz and BMW are "old luxury." In an interview with Luxist, Keogh even referred to BMW as suffering from "Snookization," a reference to the fact that the Snooki character from MTV's Jersey Shore bought a BMW 3 Series in the show's second season.

Tags: Audi, BMW, Jersey Shore season 2, Mercedes-Benz, Snooki, Super Bowl ads

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South Beach Bar Serves Up Jersey Shore's Ron Ron Juice

by Deidre Woollard (RSS feed) —

You drink mint juleps to watch the Kentucky Derby, what drink celebrates the second season of MTV's "Jersey Shore?" That would be Ron Ron Juice, the red and sweet cocktail that cast member Ronnie Ortiz-Magro likes to whip up before a night on the town. The new season takes place in South Beach and one of the places that the cast partied, Ocean's Ten, will feature a version of the drink called Abuelo's Ron Ron Juice using Ron Abuelo Añejo, a blend of aged Panamanian rums, in place of the drink's usual vodka. It's available through August 26 and costs $15 for a 36-ounce version during the day, when the bar only serves oversized cocktails. The same size drink is $30 at night or $10 for a 12-ounce version.

Want to make your own version? Check out this MTV video. According to Ronnie himself "you've got the watermelon, the cherries, some ice, cranberry juice" and of course plenty of vodka to start off what often becomes a "filthy night." Housemate Pauly D refers to the drink as the "root of all evil" because of its tendency to sneak up on you.

[via SunSentinel.com]

For more "Jersey Shore" merriment check out Vanity Fair's George Wayne interiewing the cast after the jump.

Tags: jersey shore, Jersey Shore season 2, ocean 10, oceans ten, ron ron juice, ronnie ortiz-magro, south beach

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