This year's new watch collection from
Jaquet Droz was a bit fumbled. Some where clearly Jaquet Droz
watches, while others were nice, but without a lot of brand character. One of the cooler models was this
sports watch that continues the tradition of the
Jaquet Droz Grande Second SUW watch. "SUW" standing for the highly unluxury sounding "sport utility watch." The new
chronograph model for this year removes the "utility" part of the name just being the SW Chronograph. Probably not the most fitting name for a watch this cool. Albeit too pricey, the watch is really attractive, and made nicely. It combines a certain science fiction look with that polished old world Jaquet Droz character. One of the nicest
design elements is the polished flange ring that has the hash markers applied to it, I've never seen anything like that.
In steel, the watch case is 45mm wide, with the requisite "claws" around the bezel. The indicators and metal sections on the dial are applied really nicely, and have a great level of polish. I am also happy that the watch, while unorthodox in appearance, is very easy to read. The 30 minute chronograph is accompanied by a big date indicator, as part of the automatic Jaquet Droz caliber 6885-S movement with a column wheel and a 22k white gold automatic rotor. The crown and pushers have rubber in them to match the high quality rubber strap. Jaquet Droz impresses me with their Sport Watch collection even though I have a feeling that sales will be a bit tough for these cool models given the ambiguity of the brand and lack other sport pieces in the collection. Look for the new SW Chronograph watch soon.
Ariel Adams publishes the
luxury watch review site aBlogtoRead.com.