Filed under: Charity
The main focus of the American Express Publishing Luxury Summit this year was exploring the changing world of philanthropy. Luxury and philanthropy are a natural match but some companies are scrambling to show that they are doing their part for the greater good. The good news is that some are having a lot of fun doing it. If I learned anything this week regarding the new philanthropy it is that is has to be compelling and interesting for the companies and people involved. The start of the discussion on the new philanthropy was led by Lisa Gabor, the editor of the magazine just for American Express's ultra-wealthy Centurion card holders, Black Ink, Barbara Banke, who is the co-proprietor of Jackson Family wines and has also turned her talents to horse racing and Marjorie Federbush, President, Strategies and Synergies.
Philanthropy in the modern age is high-impact, hands-on and results-oriented. People are using philanthropy to continue personal and professional interests. Making it a way to explore hobbies or indulge at the same time as doing something for the greater good is one of the most popular ways to give, this is one of the reasons wine auctions and festivals work so well. The wineries and brands get visibility, the donors get a great time and the charities reap the benefits.