Jan Borghardt

Eton of Sweden Opens Flagship Store in New York

Filed under: Apparel, Men's Style, Modern Gentleman, Luxury Shopping

Luxury shirtmaker, Eton of Sweden, opens flagship location on Madison Avenue in Manhattan.

Luxury shirt maker, Eton of Sweden, has opened its first freestanding store in North America. Located at 625 Madison Avenue and East 58th, the flagship store promises to be a Mecca for anyone in search of the finest quality shirts, ties and men's accessories.

"The opening of this store marks an important milestone for Eton," says Hans Davidson, president of the 82 year old family-owned company and grandson of the its founders, Annie and David Pettersson. "Our loyal New York customers have asked us time and again for a location in the city. We are thrilled to offer them the full breadth of our collection in this fantastic neighborhood."

Eton of Sweden is known around the world for its innovative and classic designs, exclusive colors, a proprietary fabric finishing process, and full range of coordinating accessories. "While fashion seasons come and go, classic pieces that always look good is the key to sustainable clothing," says Sebastian Dollinger, Eton's Creative Manager. "Throw away fashion is not something we believe in."

Gallery: Eton of Sweden Opens in Manhattan