Filed under: Dining
Chocolatier Jacques Torres has escalated his battles against Hershey's Kisses. As I wrote last week, Hershey's asked Torres to stop using the word kiss to describe his champagne kisses. Instead of complying, the charismatic chocolate maker has gone one the offensive. Yesterday he doled out free Champagne Kiss chocolates at his three New York stores to raise awareness of the Hershey's campaign and has a petition at his stores that has been signed by many including David Hyde Pierce. He also has an online petition site called SaveJacquesKiss.com where he encourages people to buy a 50-piece box ($55) to support him. The simple cease and desist is turning into quite the marketing campaign for Torres.