Please note that the US President in this message does not endorse this ad. This is a brand new advertisement campaign from Omega with permission from the John F. Kennedy Library Foundation. The ads will not be limited to the US, as this international campaign is part of a larger effort by Omega to increase demand for the brand worldwide. Recent efforts include the opening of a flagship store on 5th Avenue in New York City, as well as a celebrity appearance by Michael Phelps (which makes sense as Omega is the official Olympics watch).

The Kennedy connection is of course possible due to licensing from the John F. Kennedy Library Foundation that owns Kennedy's image's right of publicity. The idea behind the campaign is that because the Omega Speedmaster Professional was the official watch used by US astronauts, and eventually saw its way to the moon, it has a connection with John F. Kennedy who was instrumental in advancing US efforts to visit the moon and fund the space program. He was killed in 1963, several years before the space program was even looking too promising. I like how the ad displays the Speedmaster Moon Watch in the retro image, making it look perfectly at home, and helps advance the idea that it is really a timeless tool watch design. This year celebrates the 40th anniversary of the moon landing, for which special edition Omega Speedmaster Professional watches are available.

Ariel Adams publishes the popular watch review site aBlogtoRead.com.

Pictured above is the watch JFK wore every day during his morning swim in the White House pool, according to his personal secretary, Evelyn Lincoln, who found the watch in his desk following his assassination and gave it to his wife, Jackie. Now the watch is up for auction at Antiquorum in early March, and is expected to reach final bids between $150,000-200,000.

The watch, designed by Natrix, is a 14K gold timepiece featuring 57 jewels and its original brown alligator strap. It was a gift to the 35th President from Evangeline and David Bruce, who were key supporters of JFK's candidacy.

Interestingly enough, the watch belonged not only to JFK but to Aristotle Onassis. Mrs. Kennedy gave the watch to her second husband in 1971, inscribing the letters FALJ (For Ari, Love Jackie) between the lugs.

[Thanks Michelle!]

Earlier this week we mentioned a yacht that President John F. Kennedy has used. Now the 62-foot Sparkman & Stephens yacht Manitou that he sailed while in office, is for sale for $1.95 million. The boat was built in Maryland in 1936 and Kennedy used it for both official and personal cruising. Kennedy sailed with both family and dignitaries on the vintage yawl. The yacht includes a fireplace and a single diesel engine. After Kennedy's assassination in 1963, the boat was sold to the Harry Lundeberg School of Seamanship. The boat underwent a renovation several years back. I'm sure this piece of American history won't be for sale for long.

La Tennis Bensimon, the iconic French sneaker that was a favorite of John F. Kennedy and super-cool musician Serge Gainsbourg, is finally arriving in the U.S. for fall. The classic tennis shoes, rendered in cotton canvas, leather and suede, have long been a favorite of stylish fellows who tracked them down in Europe and Japan. Designer Serge Bensimon, whose grandfather began the business by importing American Army surplus clothing following World War II, says that "For me, creation is a sensitive and eclectic dialogue between art, literature and travel." The men's collection, which will now be available at Bloomingdale's, is "classic and simple yet luxurious, reflecting the essence of Parisian style." Canvas Sneakers have been given the Men.Style.com seal of approval for summer. We're partial to the navy canvas version pictured above. See the gallery for more examples.

[via Kempt]

The gorgeous albeit rather beaten-up Omega watch worn by President John F. Kennedy when he was inaugurated was auctioned for $350,000. Omega ending up being the top bidder in the Guernsey’s Dec. 15 of the White collection of Kennedy memorabilia. The watch will be in the Omega Museum in Switzerland next to the first watch worn on the moon. After some time in the museum the watch will be shown on tour around the United States.