Cadillac Named Customer Service Champ
Filed under: Luxury Cars & Autos
Cadillac was named best automotive brand for customer service by J.D. Power and Associates, rising from the number-two spot it occupied last year.The honor comes after the research firm measured five key customer touch points: people, presentation, process, product and price. According to GM, Cadillac's improving customer service scores are due, in part, to sales associates training with Ritz-Carlton service consultants. Cadillac partnered last year with the luxury hotelier on its first series of training programs, called "Defining Moments" aimed at elevating the customer experience.
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