Schrager and Marriott Plan Hotel Empire
Filed under: Luxury Travel & Hotels
Boutique hotel god Ian Schrager, who most recently worked his magic on the absolutely delicious Gramercy Park Hotel has a big new partner, Marriott Hotels. The partnership will give Schrager the opportunity to bring his particular brand of chic to around 100 hotels located in cities throughout North and South America, Europe and Asia. The hotels will contain an average of 150 to 200 rooms. Schrager will do the concept, design, branding and food and beverage while Marriott will oversee the development process and operate the hotels. No specific details have been given on the project but there are some clues. Check out a Businessweek article from last year in which Schrager proclaimed that "it is over for design hotels" proclaiming the art hotel to be the new hotness. Also Hotel Chatter was kind enough to liveblog the dynamic duo's appearance on Morning Call.
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